Strategic Communication and AI : Public Relations with Intelligent User Interfaces
Simon Moore
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Free Your Mind : The New World of Manipulation and How to Resist it
Laura Dodsworth
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Beautiful PR : Finding your brand’s heartbeat for authenticity in communication
Sophie Attwood
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Implicative Marketing : For a Sustainable Economy
Florence (Audencia Business School, France) Touze
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Consumer Behaviour and Social Network Sites : The Impact of Negative Word of Mouth
Sarah (Paris 1 Pantheon Sorbonne University, France) Zaraket
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Nation Branding in Europe
Joao Freire
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Often Wrong, Never in Doubt
Donny Deutsch
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Hey, Whipple, Squeeze This : The Classic Guide to Creating Great Ads
Luke Sullivan
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Hegarty on Advertising : Turning Intelligence into Magic
John Hegarty
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Social Media Marketing : Build Your Online Business, Brand and Influence in 2019 by Marketing and Advertising on Instagram, Facebook, Youtube, Twitter and Pinterest to Scale Your Audience and Network
Max Plitt
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Guerrilla Publicity : Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars
Jay Conrad Levinson
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CaShvertising
Drew Eric Whitman
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Ultimate Guide to Google AdWords : How to Access 100 Million People in 10 Minutes
Perry Marshall
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Social Media Marketing : Affiliate Marketing, and Passive Income Ideas 2020: 3 Books in 1 - Build a Brand, Become an Influencer, and Explode Your Business with Facebook, Twitter, YouTube & Instagram
Chandler Wright
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Think Like an Adman, Don't Act Like One
David Snellenberg
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