Nation Branding in Europe
Joao Freire
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Advertising and Multilingual Repertoires : from Linguistic Resources to Patterns of Response
Marco Santello
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Selling It : The Incredible Shrinking Package and Other Marvels of Modern Marketing
Leslie Ware
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Marketing Discourse : A Critical Perspective
Per Skalen
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Cracking the Creativity Code : Zoom in/Zoom out/Zoom in Framework for Creativity, Fun, and Success
Arie Ruttenberg
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Think Like an Adman, Don't Act Like One
David Snellenberg
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Impressive Advertising
M Abellan
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The Business of Choice : Marketing to Consumers' Instincts (Paperback)
Matthew Willcox
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A Double Life : My Exciting Years in Theatre and Advertising
Alyque Padamsee
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Brands and the Brain : How to Use Neuroscience to Create Impactful Brands
Arvind Sahay
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Dirty Politics : Deception, Distraction, and Democracy
Kathleen Hall (Dean, Annenberg School for Communication, Dea Jamieson
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Neue Grosshandelsbetriebslehre
Martin Creutzig
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Entrepreneur Awakening : Making the Move from Employee to Business Owner
Barb Stuhlemmer
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The brand book
Thomas Oosthuizen
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Hook : The Idea Behind Why Ideas Catch on
Pat Langton
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The Art of War for the New Millennium
Dan Lok
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The Adsense Code : What Google Never Told You about Making Money with Adsense
Joel Comm
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Festive : The Art and Design of Promotional Mailing
Scott Witham
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The First Golden Age of British Advertising
Ruth Artmonsky
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Branding Diversity : New Advertising and Cultural Strategies
Susie Khamis
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The Tangled Web They Weave : Truth, Falsity and Advertisers
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The Daily You : How the New Advertising Industry Is Defining Your Identity and Your Worth
Joseph Turow
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