Advertising in the Digital Age : Theories and Practices
Sevil Yesiloglu
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Advertising in America : A Reference Handbook
Danielle Sarver (University for the Creative Arts, UK) Coombs
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Social Media for Progressive Public Relations
Outi (Jyvaskyla University School of Business and Economics, Niininen
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Strategic Communication in a Global Crisis : National and International Responses to the COVID-19 Pandemic
Ralph (Leeds Beckett University, UK.) Tench
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Effective Financial Communication : Key Concepts, Empirical Insights, and Implications for Practice
Christian Pieter Hoffmann
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Local/Global Shakespeare and Advertising
Marta Minier
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Practical Digital Marketing and AI Psychology : How to gain online consumer trust and sales using technologies and psychology
J. Jonathan Gabay
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Practical Digital Marketing and AI Psychology : How to gain online consumer trust and sales using technologies and psychology
J. Jonathan Gabay
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The Darker Side of Social Media : Consumer Psychology and Mental Health
Angeline (The University of Texas at Austin, USA) Close Scheinbaum
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Diversity, Equity, and Inclusion in Strategic Communications : Becoming Culturally Proficient Communicators
Lee (Elon University, USA) Bush
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Diversity, Equity, and Inclusion in Strategic Communications : Becoming Culturally Proficient Communicators
Lee (Elon University, USA) Bush
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Advertising Disability
Ella Houston
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Sustainable Marketing Planning
Neil Richardson
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Public Relations Planning : A Practical Guide for Strategic Communication
Jr., Edward T. Vieira
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Public Relations Planning : A Practical Guide for Strategic Communication
Jr., Edward T. Vieira
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Digital Public Relations and Marketing Communication Trends in Africa
Anne W. Njathi
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Communicating Corporate Social Responsibility in the Digital Era
Adam Lindgreen
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Managing Communications in a Crisis
Peter Ruff
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How to Measure and Manage Your Corporate Reputation
Terry Hannington
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Wonder City of the World : New York City Travel Posters
Nicholas D. Lowry
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Women’s Work in Public Relations
Elizabeth (Sheffield Hallam University, UK) Bridgen
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Facebook und Instagram Ads fur Dummies
Daniel Levitan
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The Attention Economy : A Category Blueprint
Karen Nelson-Field
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The Luxury Strategy : Break the Rules of Marketing to Build Luxury Brands
Jean-Noel Kapferer
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