The Language of Advertising : Written Texts
Angela (Formerly at York St. John University, UK) Goddard
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Truth, Lies, and Advertising : The Art of Account Planning
Jon Steel
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£39.00
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Ogilvy on Advertising in the Digital Age
Miles Young
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£35.00
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All-American Ads of the 80s
Steven Heller
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£30.00
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All-American Ads of the 60s
Steven Heller
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All-American Ads of the 90s
Steven Heller
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The Advertising Effect: How to Change Behaviour
Adam (, Chief Strategy Officer, CumminsRoss) Ferrier
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Advertising and Integrated Brand Promotion
Richard (Montana State University - Bozeman) Semenik
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£75.99
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Brand New Brand
Gestalten
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The Fundamentals of Creative Advertising
Ken Burtenshaw
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Advanced Google AdWords
Brad Geddes
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£32.00
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Advertising Account Planning : Planning and Managing an IMC Campaign
Larry Kelley
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£69.99
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Understanding Digital Marketing : A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns
Damian Ryan
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All-American Ads of the 50s
Jim Heimann
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Branded Interactions : Marketing Through Design in the Digital Age
Marco Spies
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The Business of Aspiration : How Social, Cultural, and Environmental Capital Changes Brands
Ana Andjelic
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Persuasive Copywriting : Cut Through the Noise and Communicate With Impact
Andy Maslen
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Advertising Media Planning : A Brand Management Approach
Kim (University of Oregon, USA) Sheehan
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All-American Ads of the 40s
W. R. Wilkerson III
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Strategic Communication : An Introduction to Theory and Global Practice
Jesper (Lund University, Sweden) Falkheimer
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Integrated Advertising, Promotion, and Marketing Communications, Global Edition
Kenneth Clow
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£67.99
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Key Marketing Metrics : The 50+ metrics every manager needs to know
Neil Bendle
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£37.99
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Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)
Chris (University of Cincinnati) Allen
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£150.00
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Effective Advertising : Understanding When, How, and Why Advertising Works
Gerard J. Tellis
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£103.00
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