Building Value through Marketing : A Step-by-Step Guide
Philip Sugai
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Influencer Marketing : Building Brand Communities and Engagement
Sevil (Bournemouth University, UK) Yesiloglu
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Developing Global Business Communication in Asia : A Business Simulated Case Study Approach
Jane Lockwood
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Railways Studios : How a Government Design Studio Helped Build New Zealand
Peter Alsop
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Brand Positioning : Connecting Marketing Strategy and Communications
Erik (Amsterdam University of Applied Sciences, Netherlands Kostelijk
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Celebrity Fashion Marketing : Developing a Human Fashion Brand
Fykaa Caan
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Hyperconsumption : Corporate Marketing vs. the Planet
Gerard (University of Stirling, UK) Hastings
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A Practical Guide to Dealing with Difficult Stakeholders
Jake Holloway
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Marketing in the Boardroom : Winning the Hearts and Minds of the Board
Ruth Saunders
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The Consumerist Manifesto : Advertising in Postmodern Times
Martin P. Davidson
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The Copywriter's Toolkit : The Complete Guide to Strategic Advertising Copy
Margo Berman
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Integrated Advertising, Promotion, and Marketing Communications, Global Edition
Kenneth E Clow
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Consumer Culture, Branding and Identity in the New Russia : From Five-year Plan to 4x4
Graham Roberts
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Extending Play : The Feminization of Collaborative Music Merchandise in the Early Twenty-First Century
Alyxandra (Assistant Professor in Journalism and Creative Media Vesey
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Celebrity Bromances : Constructing, Interpreting and Utilising Personas
Celia Lam
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Integrated Marketing Communications in Football
Argyro Elisavet (Loughborough University, UK) Manoli
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