Social Media Campaigns : Strategies for Public Relations and Marketing
Carolyn Mae Kim
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Strategic Integrated Marketing Communications
Larry (Larry Percy Consulting, USA) Percy
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Essentials of Marketing : Theory and Practice for a Marketing Career
David (Newcastle Business School, UK) Brown
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The Language of Branding : Theory, Strategies, and Tactics
Dawn (Fordham University, New York, NY, USA) Lerman
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Crisis Communication : Managing Stakeholder Relationships
Audra Diers-Lawson
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Internal Marketing : Theories, Perspectives, and Stakeholders
David M. Brown
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Strategic Brand Management and Development : Creating and Marketing Successful Brands
Sotiris T. (University of Exeter, UK) Lalaounis
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Social Marketing : Principles and Practice for Delivering Global Change
Gerard (University of Stirling, UK) Hastings
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Social Communication in Advertising : Consumption in the Mediated Marketplace
William (University of Ottawa, CANADA) Leiss
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Psychological Foundations of Marketing : The Keys to Consumer Behavior
Allan Kimmel
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Marketing and Social Construction : Exploring the Rhetorics of Managed Consumption
Chris Hackley
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Optimizing AdWords : A Guide to Using, Mastering, and Maximizing Google AdWords
Paige Miller
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Routledge Handbook of Sports Marketing
Simon (Coventry University, London, UK) Chadwick
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Pioneers in Marketing : A Collection of Biographical Essays
D.G. Brian Jones
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Deception In The Marketplace : The Psychology of Deceptive Persuasion and Consumer Self-Protection
David M. Boush
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Digital Marketing Excellence : Planning, Optimizing and Integrating Online Marketing
Dave Chaffey
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Digital Marketing Excellence : Planning, Optimizing and Integrating Online Marketing
Dave Chaffey
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