Rural Marketing : Growing the Non-urban Consumer
Sanal Kumar Velayudhan
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Rural Marketing : Growing the Non-urban Consumer
Sanal Kumar Velayudhan
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The Routledge Companion to Corporate Branding
Oriol (ESADE Business School, Spain.) Iglesias
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The Cult of Beauty : Gender Discourse in Indian Advertising
Jaishri Jethwaney
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The Cult of Beauty : Gender Discourse in Indian Advertising
Jaishri Jethwaney
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Strategic Marketing Planning : A Step-by-Step Approach
Karel Jan (Hanze University of Applied Sciences, The Netherland Alsem
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Branding Authoritarian Nations : Political Legitimation and Strategic National Myths in Military-Ruled Thailand
Petra Alderman
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Branding Authoritarian Nations : Political Legitimation and Strategic National Myths in Military-Ruled Thailand
Petra Alderman
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Consuming Happiness : Aspirational Practices in Global Perspective
Mehita Iqani
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Consuming Happiness : Aspirational Practices in Global Perspective
Mehita Iqani
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Animal Suffering and Public Relations : The Ethics of Persuasion in the Animal-Industrial Complex
Nuria Almiron
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Animal Suffering and Public Relations : The Ethics of Persuasion in the Animal-Industrial Complex
Nuria Almiron
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Advertising Account Planning : Planning and Managing Strategic Communication Campaigns
Sarah Turnbull
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Advertising Account Planning : Planning and Managing Strategic Communication Campaigns
Sarah Turnbull
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Digital Transformation and Corporate Branding : Opportunities and Pitfalls for Identity and Reputation Management
Maria Teresa Cuomo
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Digital Transformation and Corporate Branding : Opportunities and Pitfalls for Identity and Reputation Management
Maria Teresa Cuomo
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Business Digitalization : Corporate Identity and Reputation
Pantea Foroudi
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Business Digitalization : Corporate Identity and Reputation
Pantea Foroudi
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Consumer Behaviour and Analytics
Andrew (Nottingham University Business School, UK) Smith
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Consumer Behaviour and Analytics
Andrew (Nottingham University Business School, UK) Smith
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