Dynamics of International Advertising : Theoretical and Practical Perspectives
Barbara Mueller
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A Self-Help Guide for Copywriters : A resource for writing headlines and building creative confidence
Dan B Nelken
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Strategic Advertising Management
Larry (Visiting Professor of Marketing at the Turku School of E Percy
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Bullsh*T, Privacy, Toasters, Videos And YouTube Marketing
Andy Price
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No B.S. Guide to Brand-Building by Direct Response : The Ultimate No Holds Barred Plan to Creating and Profiting from a Powerful Brand Without Buying It
Dan S. Kennedy
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The Psychology of Advertising
Bob M (Professor, University of Groningen, Netherlands) Fennis
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The Ultimate Marketing Engine : 5 Steps to Ridiculously Consistent Growth
John Jantsch
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Advertising and Promotion
Chris Hackley
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John McConnell : Design
Robert McCrum
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Digital Marketing : A Practical Approach
Alan Charlesworth
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The Media Handbook : A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
Helen (Publicis Media) Katz
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Advertising : Concept and Copy
George Felton
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Write Copy Make Money
Andy Maslen
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The 22 Immutable Laws of Branding
Al Ries
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Strategic Brand Management and Development : Creating and Marketing Successful Brands
Sotiris T. (University of Exeter, UK) Lalaounis
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Selling the Arsenal of Democracy : America's Weapons of World War II as seen in Homefront Magazines
Glenn A. Knoblock
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Social Media Campaigns : Strategies for Public Relations and Marketing
Carolyn Mae Kim
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Online Video Revolution : How to Reinvent and Market Your Business Using Video
J. Cecil
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Ethics in Advertising : Making the case for doing the right thing
Wally (National Advertising Review Board, USA) Snyder
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Sensory Marketing : An Introduction
Bertil Hulten
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Profit over Privacy : How Surveillance Advertising Conquered the Internet
Matthew Crain
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Strategic Integrated Marketing Communications
Larry (Larry Percy Consulting, USA) Percy
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Essentials of Marketing : Theory and Practice for a Marketing Career
David (Newcastle Business School, UK) Brown
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The Language of Branding : Theory, Strategies, and Tactics
Dawn (Fordham University, New York, NY, USA) Lerman
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