European Perspectives in Marketing
Erdener Kaynak
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Export Strategy: Markets and Competition (RLE Marketing)
Nigel Piercy
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Managing Marketing Information (RLE Marketing)
Nigel Piercy
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Marketing Organisation (RLE Marketing)
Nigel Piercy
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The Trans-Oceanic Marketing Channel : A New Tool for Understanding Tropical Africa's Export Agriculture
Erdener Kaynak
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Consumer Behavior in Asia : Issues and Marketing Practice
Erdener Kaynak
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Marketing Budgeting (RLE Marketing) : A Political and Organisational Model
Nigel Piercy
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The Global Business : Four Key Marketing Strategies
Erdener Kaynak
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Food and Agribusiness Marketing in Europe
Erdener Kaynak
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