The Lifebelt : The Definitive Guide to Managing Customer Retention
John A. Murphy
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Working With Agencies : An Insider's Guide
Michael (Partners Andrew Aldridge, UK) Sims
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Multinational Strategic Alliances
Robert J. (St. John's University, New York, USA) Mockler
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Communicating with Customers : Service Approaches, Ethics and Impact
Wendy S.Zabava- Ford
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Omni-Channel Retail and the Supply Chain : Working Together for a Competitive Advantage
Paul Myerson
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Customer Management Excellence : Successful Strategies from Service Leaders
Mike Faulkner
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Marketing Strategies for the New Economy
Lars Tvede
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Marketing the Unknown : Developing Market Strategies for Technical Innovations
Paul (E.M. Lyon (France) and Cranfield School of Management ( Millier
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Lean for Sales : Bringing the Science of Lean to the Art of Selling
Sean Gillespie
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The Irrational Consumer : Applying Behavioural Economics to Your Business Strategy
Enrico Trevisan
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Navigating the New Retail Landscape : A Guide for Business Leaders
Alan (Independent retail sector consultant) Treadgold
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Strategic Database Marketing 4e: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program
Arthur Hughes
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The Financial Services Marketing Handbook : Tactics and Techniques That Produce Results
Evelyn Ehrlich
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The End of Shops : Social Buying and the Battle for the Customer
Cor (Rotterdam School of Management, Erasmus University, The Molenaar
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The Global Market : Developing a Strategy to Manage Across Borders
John A. (Harvard Business School) Quelch
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How to Find Fraud and Corruption : Recipes for the Aspiring Fraud Detective
Nigel Iyer
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Breakthrough Zone : Harnessing Consumer Creativity for Business Innovation
Roy (Promise, New York and London) Langmaid
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What is a 21st Century Brand? : New Thinking from the Next Generation of Agency Leaders
Nick Kendall
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Leading the Sales Force : A Dynamic Management Process
Rene Y. Darmon
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Regulating Content on Social Media : Copyright, Terms of Service and Technological Features
Corinne Tan
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The Communication of Hate
Michael Waltman
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The Neuro-Consumer : Adapting Marketing and Communication Strategies for the Subconscious, Instinctive and Irrational Consumer's Brain
Anne-Sophie (HEC, Paris) Bayle-Tourtoulou
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Reinventing Accounting and Finance Education : For a Caring, Inclusive and Sustainable Planet
Atul Shah
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Responsible Citizens and Sustainable Consumer Behavior : New Interpretive Frameworks
Pietro Lanzini
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