Understanding the Marketing Exceptionality of Prestige Perfumes
Nithda Horoszko
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Truth in Marketing : A theory of claim-evidence relations
Thomas (University of Glasgow, UK) Anker
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Master Data Management in Practice : Achieving True Customer MDM
Dalton Cervo
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The Global Economy, National States and the Regulation of Labour
Paul Edwards
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The Mindful Tourist : The Power of Presence in Tourism
Ugljesa (University of Novi Sad, Serbia) Stankov
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Managing Sustainable Business : An Executive Education Case and Textbook
Gilbert G. Lenssen
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Branding Diversity : New Advertising and Cultural Strategies
Susie Khamis
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Branded Entertainment in Korea
Hyunsun Yoon
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Gender and Corporate Governance
Francisco Bravo-Urquiza
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Strategic Communication for Startups and Entrepreneurs in China
Linjuan Rita (University of Florida, U.S.A.) Men
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Morality, Ethics and Responsibility in Organization and Management
Robert McMurray
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Public Relations Crisis Communication : A New Model
Lisa Anderson-Meli
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Sport Branding Insights
Constantino Stavros
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Public Relations and Sustainable Citizenship : Representing the Unrepresented
Debashish Munshi
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Public Relations as Public Diplomacy : The Royal Bank of Canada’s Monthly Letter, 1943-2003
Sandra L. Braun
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Conflict, Power, and Organizational Change
Deborah A. Colwill
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Public Relations and Online Engagement : Audiences, Fandom and Influencers
Amber L. (Lamar University, USA) Hutchins
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Delivering Fantastic Customer Experience : How to Turn Customer Satisfaction Into Customer Relationships
Daniel Lafreniere
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Fearless Leadership : Managing Fear, Leading with Courage and Strengthening Authenticity
Morten Henriksen
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Food Advertising and Childhood Obesity : Examining Food Type, Brand Mascot Physique, Health Message, and Media
Fariba Esmaeilpour
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Unmasking Irresponsible Leadership : Curriculum Development in 21st-Century Management Education
Lola-Peach Martins
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Absolute Essentials of Business Ethics
Peter Stanwick
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Philosophy and Leadership : Three Classical Models and Cases
Brent Cusher
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Consumer Society and Ecological Crisis
Leslie M. Meier
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