The Activation Imperative : How to Build Brands and Business by Inspiring Action
William Rosen
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Successful Direct Marketing Methods
Bob Stone
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Customer Intelligence : From Data to Dialogue
Sean Kelly
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Implementing CRM : From Technology to Knowledge
David (University of Warwick) Finnegan
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Standing Room Only : Marketing Insights for Engaging Performing Arts Audiences
J. Bernstein
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Mobile Media and Applications, From Concept to Cash : Successful Service Creation and Launch
Christoffer (Ericsson) Andersson
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The Lifebelt : The Definitive Guide to Managing Customer Retention
John A. Murphy
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Working With Agencies : An Insider's Guide
Michael (Partners Andrew Aldridge, UK) Sims
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Multinational Strategic Alliances
Robert J. (St. John's University, New York, USA) Mockler
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Communicating with Customers : Service Approaches, Ethics and Impact
Wendy S.Zabava- Ford
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Omni-Channel Retail and the Supply Chain : Working Together for a Competitive Advantage
Paul Myerson
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Throughout : Art and Culture Emerging with Ubiquitous Computing
Ulrik (Postdoc, University of Copenhagen) Ekman
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Customer Management Excellence : Successful Strategies from Service Leaders
Mike Faulkner
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Marketing Strategies for the New Economy
Lars Tvede
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Marketing the Unknown : Developing Market Strategies for Technical Innovations
Paul (E.M. Lyon (France) and Cranfield School of Management ( Millier
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Lean for Sales : Bringing the Science of Lean to the Art of Selling
Sean Gillespie
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The Irrational Consumer : Applying Behavioural Economics to Your Business Strategy
Enrico Trevisan
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Navigating the New Retail Landscape : A Guide for Business Leaders
Alan (Independent retail sector consultant) Treadgold
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Biopolitical Screens : Image, Power, and the Neoliberal Brain
Pasi (Lecturer in Film and Screen Studies, Goldsmiths, Univer Valiaho
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Strategic Database Marketing 4e: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program
Arthur Hughes
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The Financial Services Marketing Handbook : Tactics and Techniques That Produce Results
Evelyn Ehrlich
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The End of Shops : Social Buying and the Battle for the Customer
Cor (Rotterdam School of Management, Erasmus University, The Molenaar
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The Global Market : Developing a Strategy to Manage Across Borders
John A. (Harvard Business School) Quelch
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How to Find Fraud and Corruption : Recipes for the Aspiring Fraud Detective
Nigel Iyer
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