Breakthrough Zone : Harnessing Consumer Creativity for Business Innovation
Roy (Promise, New York and London) Langmaid
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What is a 21st Century Brand? : New Thinking from the Next Generation of Agency Leaders
Nick Kendall
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Leading the Sales Force : A Dynamic Management Process
Rene Y. Darmon
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Regulating Content on Social Media : Copyright, Terms of Service and Technological Features
Corinne Tan
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The Communication of Hate
Michael Waltman
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The Neuro-Consumer : Adapting Marketing and Communication Strategies for the Subconscious, Instinctive and Irrational Consumer's Brain
Anne-Sophie (HEC, Paris) Bayle-Tourtoulou
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Winning the Reputation Game : Creating Stakeholder Value and Competitive Advantage
Grahame R. Dowling
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Reinventing Accounting and Finance Education : For a Caring, Inclusive and Sustainable Planet
Atul Shah
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Responsible Citizens and Sustainable Consumer Behavior : New Interpretive Frameworks
Pietro Lanzini
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Understanding the Marketing Exceptionality of Prestige Perfumes
Nithda Horoszko
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Truth in Marketing : A theory of claim-evidence relations
Thomas (University of Glasgow, UK) Anker
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Master Data Management in Practice : Achieving True Customer MDM
Dalton Cervo
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The Global Economy, National States and the Regulation of Labour
Paul Edwards
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The Mindful Tourist : The Power of Presence in Tourism
Ugljesa (University of Novi Sad, Serbia) Stankov
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Managing Sustainable Business : An Executive Education Case and Textbook
Gilbert G. Lenssen
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Branding Diversity : New Advertising and Cultural Strategies
Susie Khamis
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Branded Entertainment in Korea
Hyunsun Yoon
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Gender and Corporate Governance
Francisco Bravo-Urquiza
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Strategic Communication for Startups and Entrepreneurs in China
Linjuan Rita (University of Florida, U.S.A.) Men
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Morality, Ethics and Responsibility in Organization and Management
Robert McMurray
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Public Relations Crisis Communication : A New Model
Lisa Anderson-Meli
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Sport Branding Insights
Constantino Stavros
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Public Relations and Sustainable Citizenship : Representing the Unrepresented
Debashish Munshi
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Public Relations as Public Diplomacy : The Royal Bank of Canada’s Monthly Letter, 1943-2003
Sandra L. Braun
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