Zaehlt die Zufriedenheit des Patienten? : Zur Beruecksichtigung der Praeferenzen des Patienten bei der Verguetung ambulanter aerztlicher Leistung im System der GKV
Meyer Stephan Meyer
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The Fast Path to Corporate Growth : Leveraging Knowledge and Technologies to New Market Applications
Marc H. (Professor and Department Chair, Entrepreneurship and I Meyer
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The Illustrated Guide to the Mass Communication Research Project
Patricia (Utica University, USA) Swann
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Bridging Boundaries in Consumption, Markets and Culture
Karen V. Fernandez
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Market Assessment with OR Applications
Kent Lenci
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The Routledge Companion to Consumer Behavior Analysis
Gordon Foxall
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Projective Techniques and Sort-Based Research Methods
Paul M.W. Hackett
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The Routledge Companion to Identity and Consumption
Ayalla A. Ruvio
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Routledge International Handbook of Consumer Psychology
Cathrine V. Jansson-Boyd
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Marketing Analytics : Based on First Principles
Robert W. (University of Washington, USA) Palmatier
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The Marketing / Accounting Interface
Robin (University of Dundee, UK) Roslender
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The Influence of Values on Consumer Behaviour : The value compass
Erik (Amsterdam University of Applied Sciences, The Netherl Kostelijk
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Neuromarketing in India : Understanding the Indian Consumer
Tanusree Dutta
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Ethics and Morality in Consumption : Interdisciplinary Perspectives
Deirdre Shaw
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Customer Value Creation Behavior
Youjae (Seoul National University, South Korea) Yi
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The Handbook for Market Research for Life Sciences Companies : Finding the Answers You Need to Understand Your Market
Jean-Francois Denault
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People and Products : Consumer Behavior and Product Design
Allan J. Kimmel
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Brand Mascots : And Other Marketing Animals
Stephen Brown
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Ethnic Marketing : Culturally sensitive theory and practice
Guilherme (University of Newcastle, Australia) Pires
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The Consumer Interest (RLE Consumer Behaviour) : Dimensions and Policy Implications
J. D. Forbes
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Protecting Main Street : Measuring the Customer Experience in Financial Services for Business and Public Policy
Paul C. Lubin
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Asia's Entrepreneurs : Dilemmas, Risks and Opportunities
Virginia Cha
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Marketing Management in Asia.
Stanley Paliwoda
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Consumer Behavior in Asia : Issues and Marketing Practice
Erdener Kaynak
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