Portfolio Building Activities in Social Media : Exercises in Strategic Communication
Karen Freberg
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Quantitative Research Methods in Consumer Psychology : Contemporary and Data Driven Approaches
Paul Hackett
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Intercultural Public Relations : Theories for Managing Relationships and Conflicts with Strategic Publics
Lan Ni
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Contemporary Perspectives on Corporate Marketing : Contemplating Corporate Branding, Marketing and Communications in the 21st Century
John M.T. (Brunel University, UK) Balmer
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Gender and Public Relations : Critical Perspectives on Voice, Image and Identity
Christine Daymon
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Personal Branding for Entrepreneurial Journalists and Creative Professionals
Sara (National University, USA) Kelly
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The Principles of Project Finance
Rod Morrison
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Partners for Good : Business, Government and the Third Sector
Tom Levitt
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Ethical Practice of Social Media in Public Relations
Marcia DiStaso
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Public Relations in the Nonprofit Sector : Theory and Practice
Richard D. Waters
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Climate Change, Politics and the Press in Ireland
David Robbins
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Transformative Propaganda : Opening the Archives of the British Safety Council
Mike (University of Portsmouth, UK) Esbester
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Questioning the New Public Management
John Chandler
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Media Relations Measurement : Determining the Value of PR to Your Company's Success
Ralf Leinemann
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Environmental Communication and Travel Journalism : Consumerism, Conflict and Concern
Lyn McGaurr
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Public Relations and Religion in American History : Evangelism, Temperance, and Business
Margot Opdycke Lamme
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Organizational Reputation in the Public Sector
Arild Wæraas
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Corporate Reputation and Competitiveness
Rosa Chun
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Power and Influence in the Boardroom
John Gennard
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Successful Social Media and Ecommerce Strategies in the Wine Industry
Gergely Sznolnoki
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Corporate Reputation and the News Media : Agenda-setting within Business News Coverage in Developed, Emerging, and Frontier Markets
Craig Carroll
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Public Relations in Global Cultural Contexts : Multi-paradigmatic Perspectives
Nilanjana Bardhan
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Culture and Public Relations
Krishnamurthy Sriramesh
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