Belstaff : Our First 100 Years
Charlie Porter
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Brand Management : Co-creating Meaningful Brands
Michael Beverland
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Mastering Marketing Data Science : A Comprehensive Guide for Today's Marketers
Iain (University of Southampton, UK) Brown
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Social Media Strategy : Marketing, Advertising, and Public Relations in the Consumer Revolution
Keith A. Quesenberry
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Marketing Communications : Integrating Online and Offline, Customer Engagement and Digital Technologies
PR Smith
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Marketing for Tourism, Hospitality & Events : A Global & Digital Approach
Simon Hudson
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Business-to-Business Marketing
Ross Brennan
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Social Media Marketing
Tracy L. Tuten
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Corporate Communication : A Guide to Theory and Practice
Joep P. Cornelissen
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Good Design Is for Everyone : The First 10 Years of PepsiCo Design + Innovation
PepsiCo
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Giving Voice to Values-based Leadership : How to Develop Good Organizations Through Work on Values
Gry Espedal
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Applied Marketing Analytics Using R
Gokhan Yildirim
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Social Media Communication : Concepts, Practices, Data, Law and Ethics
Jeremy Harris Lipschultz
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Aesthetic Clinic Marketing in the Digital Age : From Meta to AI
Wendy Lewis
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The Routledge Companion to Public Relations
Donnalyn (University of Oregon, USA) Pompper
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The Routledge Handbook of Nonprofit Communication
Gisela (University of Beira Interior, Portugal.) Goncalves
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Revolutionizing the AI-Digital Landscape : A Guide to Sustainable Emerging Technologies for Marketing Professionals
Alex Khang
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Hospitality and Tourism Marketing : Building Customer Driven Hospitality and Tourism Organizations
Robert Ebo Hinson
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Place Marketing and Temporality
Gary Warnaby
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Inequality, Economic Growth and Business Decision-Making
Asis Kumar Banerjee
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Managing Customer Relationships Using Customer Care Techniques : Strategy Development of an International Enterprise
Anna (Czestochowa University Of Technology, Poland) Brzozowska
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Evolution of the Global Fitness Industry : Strategy, Sustainability and Innovation
Patrizia (University of Insubria, Italy) Gazzola
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Teaching Public Relations : Principles and Practices for Effective Learning
Peter M. (Illinois State University, USA) Smudde
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History of PR in Canada : An Annotated Bibliography and Critical Historiography of Public Relations Research in Canada
Sandra L. Braun
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