The New Strategic Brand Management : Advanced Insights and Strategic Thinking
Jean-Noel Kapferer
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B2B Brand Management
Philip Kotler
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Sustainability Marketing : A Global Perspective
Frank-Martin (Technical University of Munich, Germany) Belz
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Service Management and Marketing : Managing the Service Profit Logic
Christian (Swedish School of Economics, Helsinki) Gronroos
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Qualitative Consumer and Marketing Research
Russell W. Belk
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The Business Marketing Course : Managing in Complex Networks
David (University of Bath, UK) Ford
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Marketing ISE
Dhruv Grewal
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Key Account Management : Tools and Techniques for Achieving Profitable Key Supplier Status
Peter Cheverton
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Services Marketing: Integrating Customer Service Across the Firm 4e
Alan Wilson
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Post-Capitalist Society
Peter Drucker
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Digital Marketing : Strategic Planning & Integration
Annmarie Hanlon
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Strategic Brand Management
Richard (Professor Emeritus of Marketing and Consum Rosenbaum-Elliott
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Digital Marketing Excellence : Planning, Optimizing and Integrating Online Marketing
Dave (Independent Consultant, UK) Chaffey
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Wine Marketing
C. Michael Hall
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Bundle: MKTG, 13th + MindTap, 1 term Printed Access Card
Carl (University of Texas, Arlington) McDaniel
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Consumer Behaviour
Zubin Sethna
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Statistics for Marketing and Consumer Research
Mario Mazzocchi
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Consumer Behaviour
Isabelle Szmigin
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From Brand Vision to Brand Evaluation
Leslie (Aston University) de Chernatony
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Marketing Research : Delivering Customer Insight
Alan (University of Strathclyde, UK) Wilson
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Exploring Public Relations and Management Communication
Ralph Tench
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Sensory Marketing : Research on the Sensuality of Products
Aradhna (University of Michigan, Ann Arbor, USA) Krishna
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Foundations of Marketing, 7e
John Fahy
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Services Marketing: People, Technology, Strategy (Ninth Edition)
Jochen (Nus, S'pore) Wirtz
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