Buyer Personas, Revised and Expanded : Gain Deep Insight Into Your Customers' Buying Decisions and Win More Business
Jim (Buyer Persona Institute (BPI)) Kraus
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Blake Morgan
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Todd Unger
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Will Guidara
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Mark Abraham
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Nick Mehta
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Dr Leslie-Ann (University of the West Indies St. Augustine, Tr Jordan
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Thierry (De Vinci Higher Education, France) Delecolle
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Lazaro (University of Malaga, Spain) Florido-Benitez
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Louis Columbus
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Gary Vaynerchuk
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Add to BasketBe Our Guest (10th Anniversary Updated Edition) : Perfecting the Art of Customer Service
Ted Kinni
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Joseph, PhD Michelli
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Fred Reichheld
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Bill Price
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Ben Reason
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Frances Frei
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Jeanne Bliss
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Ashvin Vaidyanathan
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Robert (University of Texas at Austin) Solomon
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Nick Mehta
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Bruce Loeffler
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Add to BasketUnlocking the Customer Value Chain : How Decoupling Drives Consumer Disruption
Thales S. Teixeira
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Blake Morgan
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