Brand Love : Building Strong Consumer-Brand Connections
Lydia (President) Michael
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Consumer Culture Theory
Eric Arnould
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Philanthropy Revolution : How to Inspire Donors, Build Relationships and Make a Difference
Lisa Greer
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Luxury Fashion Brand Management : Unifying Fashion with Sustainability
Olga (London College of Fashion, UK) Mitterfellner
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Marketing Fashion : Critical Perspectives on the Power of Fashion in Contemporary Culture
Karin M. (University of Boras, Sweden) Ekstrom
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Sustainable Business : Key Issues
Helen (University of Amsterdam, The Netherlands) Kopnina
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Brand Psychology : The Art and Science of Building Strong Brands
Laura Busche
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The Expert Guide to Retail Pricing : An Analytics-Based Approach to Maximise Margins
Kiran Gange
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Persuasion : Social Influence and Compliance Gaining
Robert H. Gass
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Attention Hacking : The Power of Social Media Selling in Insurance and Finance
Robin Kiera
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The Digital-First Customer Experience : Seven Design Strategies from the World’s Leading Brands
Joe Wheeler
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Digital Storytelling for Brands
Bridget Tombleson
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Cold Email Manifesto : How to Contact Anyone, Make More Sales, and Take Your Company to the Next Level
Robert Indries
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This Is Personal : The Art of Delivering the Right Email at the Right Time
Brennan Dunn
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Honest Seo : Demystifying the Google Algorithm to Help You Get More Traffic and Revenue
Jason Hennessey
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Top of Heart : How a new approach to business saved my life, and could save yours too
Grant Muller
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Extending Play : The Feminization of Collaborative Music Merchandise in the Early Twenty-First Century
Alyxandra (Assistant Professor in Journalism and Creative Media Vesey
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Tactical Inclusion : Difference and Vulnerability in U.S. Military Advertising
Jeremiah Favara
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Dark Sides of the Startup Nation : Winners and Losers of Technological Innovation and Entrepreneurship in Israel
Sibylle Heilbrunn
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Open Labs and Innovation Management : The Dynamics of Communities and Ecosystems
Valerie (Paris School of Business, France) Merindol
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Partnership and Transformation : The Promise of Multi-stakeholder Collaboration in Context
Leda Stott
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The Impossibilities of the Circular Economy : Separating Aspirations from Reality
Harry Lehmann
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Stakeholders and Ethics in Healthcare : Ethical Accountability for Organizations
Lisa A. Martinelli
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Cooperative Enterprises
Piero Ammirato
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