HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
Harvard Business Review
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Marketing 3.0 : From Products to Customers to the Human Spirit
Philip Kotler
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Marketing 3.0 : From Products to Customers to the Human Spirit
Philip Kotler
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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
Harvard Business Review
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Format: eBook (EPUB)
Winning Global Markets : How Businesses Invest and Prosper in the World's High-Growth Cities
Philip Kotler
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CIM Revision Cards Marketing Planning
Karen Beamish
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CIM Revision Cards Strategic Marketing Decisions
Karen Beamish
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CIM Revision Cards Analysis and Evaluation
Karen Beamish
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CIM Revision Cards Managing Marketing Performance
Karen Beamish
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CIM Revision Cards Strategic Marketing in Practice
Karen Beamish
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Onlife Fashion : 10 rules for the future of high-end fashion
Philip Kotler
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Marketing Insights from A to Z : 80 Concepts Every Manager Needs to Know
Philip Kotler
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CIM Revision Cards: Customer Communications in Marketing 05/06
Karen Beamish
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