Hooked : How to Build Habit-Forming Products
Nir Eyal
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Influence, New and Expanded UK : The Psychology of Persuasion
Robert B, PhD Cialdini
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Lean Analytics : Use Data to Build a Better Startup Faster
Alistair Croll
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Million Dollar Weekend : The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours
Noah Kagan
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Basic Marketing Research : Customer Insights and Managerial Action
Gilbert (University of Wisconsin) Churchill
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Do Penguins Eat Peaches? : And other unexpected ways to discover what your customers want
Katie Tucker
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Consumer Behavior, Global Edition
Michael Solomon
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How to Research Trends (Revised Edition) : Move Beyond Trendwatching to Kickstart Innovation
Els Dragt
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Marketing Fashion : Critical Perspectives on the Power of Fashion in Contemporary Culture
Karin M. (University of Boras, Sweden) Ekstrom
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This Is Personal : The Art of Delivering the Right Email at the Right Time
Brennan Dunn
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Open Labs and Innovation Management : The Dynamics of Communities and Ecosystems
Valerie (Paris School of Business, France) Merindol
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Visual Methods in Marketing and Consumer Research
Fatema (University of Greenwich, UK.) Kawaf
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Responsible Marketing for Well-being and Society : A Research Companion
Michael Saren
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Storytelling in Marketing and Brand Communications
S M A Moin
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Premium by Design : How to Understand, Design and Market High End Products
Marco Bevolo
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The Handbook of Customer Satisfaction and Loyalty Measurement
Nigel Hill
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Creating the Viewer : Market Research and the Evolving Media Ecosystem
Justin Wyatt
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Creating the Viewer : Market Research and the Evolving Media Ecosystem
Justin Wyatt
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Chinese Electric Vehicle Trailblazers : Navigating the Future of Car Manufacturing
Jan Y. Yang
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Digital Influence on Consumer Habits : Marketing Challenges and Opportunities
Nripendra (Pennsylvania Western University, USA) Singh
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Navigating the Digital Landscape : Understanding Customer Behaviour in the Online World
Nripendra (Pennsylvania Western University, USA) Singh
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Consumer Behavior in Practice : Strategic Insights for the Modern Marketer
Eugene Y. Chan
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The Pricing Compass : Finding the Solution to Your Pricing Puzzle
Jan Y. Yang
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The 22 Immutable Laws of Branding : How to Build a Product or Service into a World-Class Brand
Al Ries
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