Asking for trouble : Understanding what people think when you can't trust what they say
Jon Cohen
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The E5 Movement : Leadership through the rule of Five
Paul Dupuis
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A Dictionary of Marketing
Charles Doyle
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Why She Buys : The New Strategy for Reaching the World's Most Powerful Consumers
Bridget Brennan
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Wonder Women : Inspiring Stories and Insightful Interviews with Women in Marketing
Katy Mousinho
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Pre-Suasion : Channeling Attention for Change
Robert Cialdini
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Neuro Design : Neuromarketing Insights to Boost Engagement and Profitability
Darren Bridger
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Decoding the New Consumer Mind : How and Why We Shop and Buy
Kit (Golden Gate University) Yarrow
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Adobe Analytics For Dummies
David Karlins
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New Marketing Playbook, The : The Latest Tools And Techniques To Grow Your Business
Ritchie Mehta
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Consumer Behavior: Buying, Having, and Being plus MyMarketingLab with Pearson eText, Global Edition
Michael Solomon
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Key Marketing Metrics : The 50+ metrics every manager needs to know
Neil Bendle
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Consumer Psychology 2e
Cathrine Jansson-Boyd
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The Essentials of Contemporary Marketing
Mo Willan
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Questionnaire Design : How to Plan, Structure and Write Survey Material for Effective Market Research
Kate Bolton
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Practical Ethnography : A Guide to Doing Ethnography in the Private Sector
Sam Ladner
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Brand Fusion : Purpose-driven brand strategy
Terry Smith
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Marketing Planning & Strategy : A Practical Introduction
John Dawes
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The Ultimate Marketing Engine : 5 Steps to Ridiculously Consistent Growth
John Jantsch
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Customer Insight Strategies : How to Understand Your Audience and Create Remarkable Marketing
Dr Christine Bailey
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Psychological Foundations of Marketing : The Keys to Consumer Behavior
Allan Kimmel
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Customer Analytics For Dummies
Jeff Sauro
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The 22 Immutable Laws of Branding
Al Ries
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Product Analytics : Applied Data Science Techniques for Actionable Consumer Insights
Joanne Rodrigues
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