Information Masters : Secrets of the Customer Race
John (Center for Information Based Competition) McKean
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The Consumer Society
Juliet Schor
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Doing Anthropology in Consumer Research
Patricia L Sunderland
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The Art and Science of Interpreting Market Research Evidence
D. V. L. Smith
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The Network Is Your Customer : Five Strategies to Thrive in a Digital Age
David L. Rogers
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The Handbook of Mobile Market Research : Tools and Techniques for Market Researchers
Ray Poynter
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Why People (Don’t) Buy : The Go and Stop Signals
Amitav Chakravarti
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The Handbook of Market Intelligence : Understand, Compete and Grow in Global Markets
Hans Hedin
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The Gen Z Frequency : How Brands Tune In and Build Credibility
Gregg L. Witt
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Just Ask a Woman : Cracking the Code of What Women Want and How They Buy
Mary Lou Quinlan
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Decoding the Irrational Consumer : How to Commission, Run and Generate Insights from Neuromarketing Research
Darren Bridger
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The Aisles Have Eyes : How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power
Joseph Turow
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Reset : Business and Society in the New Social Landscape
James Rubin
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Data Driven Marketing For Dummies
David (Mathematician and Database Marketing Consultant) Semmelroth
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Games and Gamification in Market Research : Increasing Consumer Engagement in Research for Business Success
Betty Adamou
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Hidden in Plain Sight : How to Find and Execute Your Company's Next Big Growth Strategy
Erich Joachimsthaler
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Consumer Psychology: A Study Guide to Qualitative Research Methods
Prof. Paul M.W. Hackett
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The Digital Metrics Field Guide : The Definitive Reference for Brands Using the Web, Social Media, Mobile Media, or Email
Stephen D. Rappaport
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Principles of International Marketing Research
Len (London Jute Association) Groves
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Mastering Market Analytics : Business Metrics - Practice and Application
Robert (University of Lodz, Poland) Kozielski
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Unthinking : The Surprising Forces Behind What We Buy
Harry Beckwith
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Advanced Marketing Research
Richard (University of Michigan) Bagozzi
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