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Know Your Customer : New Approaches to Understanding Customer Value and Satisfaction - Book

Know Your Customer : New Approaches to Understanding Customer Value and Satisfaction

Robert B. (University of Tennessee) Woodruff

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£27.99

£24.29

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Videography : Introduction to Interpretive Videoanalysis of Social Situations - Book

Videography : Introduction to Interpretive Videoanalysis of Social Situations

Hubert Knoblauch

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£29.70

£24.85

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Laddering : Unlocking the Potential of Consumer Behavior - Book

Laddering : Unlocking the Potential of Consumer Behavior

Eric V. Holtzclaw

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£21.99

£15.27

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Customer's New Voice : Extreme Relevancy and Experience through Volunteered Customer Information - Book

Customer's New Voice : Extreme Relevancy and Experience through Volunteered Customer Information

John S. McKean

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£34.99

£22.76

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Qualitative Marketing Research : Understanding Consumer Behaviour - Book

Qualitative Marketing Research : Understanding Consumer Behaviour

Dominika (University of Warsaw, Poland) Maison

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£35.99

£31.98

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Latinos, Inc. : The Marketing and Making of a People - Book

Latinos, Inc. : The Marketing and Making of a People

Arlene Davila

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£25.00

£19.51

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Tourism Behaviour : Travellers' Decisions and Actions - Book

Tourism Behaviour : Travellers' Decisions and Actions

Roger (Kent Institute of Business & Technology, Australia) March

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£40.75

£33.70

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The Invention and ""The Detainee - Book

The Invention and ""The Detainee

Wole Soyinka

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£13.68

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Launching to Leading : How B2B Market Leaders Create Flashmobs, Marshal Parades and Ignite Movements - Book

Launching to Leading : How B2B Market Leaders Create Flashmobs, Marshal Parades and Ignite Movements

Ken Rutsky

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£12.99

£11.17

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Divining Desire : Focus Groups and the Culture of Consultation - Book

Divining Desire : Focus Groups and the Culture of Consultation

Liza Featherstone

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£12.99

£11.45

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Analyzing Strategic Behavior in Business and Economics : A Game Theory Primer - Book

Analyzing Strategic Behavior in Business and Economics : A Game Theory Primer

Thomas J., Pace University, Professo Webster

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£42.00

£34.59

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Market Segmentation Analysis : Understanding It, Doing It, and Making It Useful - Book

Market Segmentation Analysis : Understanding It, Doing It, and Making It Useful

Sara Dolnicar

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£44.99

£33.84

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Consumer Behaviour : Includes online buying trends - Book

Consumer Behaviour : Includes online buying trends

Dinesh Kumar

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£20.99

£19.53

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Contemporary Consumer Culture Theory - Book

Contemporary Consumer Culture Theory

John F. (University of Notre Dame, USA) Sherry

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£39.99

£34.83

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Responsible Citizens and Sustainable Consumer Behavior : New Interpretive Frameworks - Book

Responsible Citizens and Sustainable Consumer Behavior : New Interpretive Frameworks

Pietro Lanzini

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£19.99

£18.21

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Implicative Marketing : For a Sustainable Economy - Book

Implicative Marketing : For a Sustainable Economy

Florence (Audencia Business School, France) Touze

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£19.99

£18.21

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Brand Management in a Co-Creation Perspective : Communication as Constitutive of Brands - Book

Brand Management in a Co-Creation Perspective : Communication as Constitutive of Brands

Heidi Hansen

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£37.99

£33.01

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The Customer Experience Model - Book

The Customer Experience Model

Adyl Aliekperov

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£18.21

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The Global Pharmaceutical Industry : The Demise and the Path to Recovery - Book

The Global Pharmaceutical Industry : The Demise and the Path to Recovery

Daniel (President of Pharmaceutical Business Research Associa Hoffman

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£39.99

£34.83

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Building Corporate Identity, Image and Reputation in the Digital Era - Book

Building Corporate Identity, Image and Reputation in the Digital Era

T C Melewar

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£37.99

£33.30

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Defining, Measuring and Managing Consumer Experiences - Book

Defining, Measuring and Managing Consumer Experiences

Annarita Sorrentino

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£39.99

£34.83

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Pop-Up Retail : The Evolution, Application and Future of Ephemeral Stores - Book

Pop-Up Retail : The Evolution, Application and Future of Ephemeral Stores

Ghalia Boustani

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£17.99

£17.28

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Stakeholder Involvement in Social Marketing : Challenges and Approaches to Engagement - Book

Stakeholder Involvement in Social Marketing : Challenges and Approaches to Engagement

Kathy Knox

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£39.99

£34.54

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Driving Consumer Engagement in Social Media : Influencing Electronic Word of Mouth - Book

Driving Consumer Engagement in Social Media : Influencing Electronic Word of Mouth

Anna (University of Warsaw, Poland) Bianchi

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£39.99

£34.54

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