Latinos, Inc. : The Marketing and Making of a People
Arlene Davila
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Made for China : Success Strategies From China’s Business Icons
Christian Nothhaft
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Neue Grosshandelsbetriebslehre
Martin Creutzig
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The Participation Game : How the Top 100 Brands Build Loyalty In A Skeptical World
Norty Cohen
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Non-Obvious 2018 Edition : How To Predict Trends And Win The Future
Rohit Bhargava
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Join the Brand : Building Loyal Communities and The Need For Belonging
Norty Cohen
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Not Just Numbers : Rediscovering the Promise and Power of Marketing Research
Lawrence D. Gibson
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Consumer Behaviour : Includes online buying trends
Dinesh Kumar
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Responsible Citizens and Sustainable Consumer Behavior : New Interpretive Frameworks
Pietro Lanzini
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Implicative Marketing : For a Sustainable Economy
Florence (Audencia Business School, France) Touze
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The Customer Experience Model
Adyl Aliekperov
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Pop-Up Retail : The Evolution, Application and Future of Ephemeral Stores
Ghalia Boustani
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Naming and Framing : Understanding the Power of Words across Disciplines, Domains, and Modalities
Viktor Smith
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Shocked, Appalled, and Dismayed! : How to Write Letters of Complaint That Get Results
Ellen Phillips
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Marketing Discourse : A Critical Perspective
Per Skalen
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The Business of Choice : Marketing to Consumers' Instincts (Paperback)
Matthew Willcox
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The Network is Your Customer : Five Strategies to Thrive in a Digital Age
David L. Rogers
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Future Smart : Managing the Game-Changing Trends that Will Transform Your World
James Canton
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Emotional Decisions : Trade off Difficulty and Coping in Consumer Choice
Mary Frances Luce
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Women Want More : How to Capture Your Share of the World's Largest, Fastest-Growing Market
Michael J. Silverstein
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How China Sees the World : Insights From China’s International Relations Scholars
Huiyun Feng
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All You Can Pay : How Companies Use Our Data to Empty Our Wallets
Anna Bernasek
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Oracles : How Prediction Markets Turn Employees into Visionaries
Donald N. Thompson
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Launching to Leading : How B2B Market Leaders Create Flashmobs, Marshal Parades and Ignite Movements
Ken Rutsky
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