New Marketing Playbook, The : The Latest Tools And Techniques To Grow Your Business
Ritchie Mehta
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Adobe Analytics For Dummies
David Karlins
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Consumer Behavior: Buying, Having, and Being plus MyMarketingLab with Pearson eText, Global Edition
Michael Solomon
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The Network Is Your Customer : Five Strategies to Thrive in a Digital Age
Rogers David L. Rogers
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Narrative Economics : How Stories Go Viral and Drive Major Economic Events
Robert J. Shiller
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Consuming Instinct : What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature
Gad Saad
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The Digital Doctor: Hope, Hype, and Harm at the Dawn of Medicine's Computer Age
Robert Wachter
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The Ultimate Marketing Engine : 5 Steps to Ridiculously Consistent Growth
John Jantsch
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Customer Experience 3.0 : High-Profit Strategies in the Age of Techno Service
John A. Goodman
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The Moral Economy : Why Good Incentives Are No Substitute for Good Citizens
Bowles Samuel Bowles
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Customer Analytics For Dummies
Jeff Sauro
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Infinite Possibility : Creating Customer Value on the Digital Frontier
B. Joseph Pine
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The Aisles Have Eyes : How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power
Joseph Turow
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Naming and Framing : Understanding the Power of Words across Disciplines, Domains, and Modalities
Viktor Smith
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A Year Without "Made in China" : One Family's True Life Adventure in the Global Economy
Sara Bongiorni
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Customer Obsessed : A Whole Company Approach to Delivering Exceptional Customer Experiences
Eric Berridge
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Hello, My Name Is Awesome : How to Create Brand Names That Stick
Alexandra Watkins
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Oracles : How Prediction Markets Turn Employees into Visionaries
Donald N. Thompson
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High-Profit Selling : Win the Sale Without Compromising on Price
Mark Hunter
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Why People Buy : Motivation Research and Its Successful Application
Louis Cheskin
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