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The Handbook of Brand Management Scales - Book

The Handbook of Brand Management Scales

Lia (University of Bath, UK) Zarantonello

Format: Book (Paperback / softback)

£58.99

£50.17

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Analyzing and Reporting Focus Group Results - Book

Analyzing and Reporting Focus Group Results

Richard A. Krueger

Format: Book (Paperback / softback)

£76.00

£62.67

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Developing Questions for Focus Groups - Book

Developing Questions for Focus Groups

Richard A. Krueger

Format: Book (Paperback / softback)

£76.00

£62.67

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Market Research Best Practice : 30 Visions for the Future - Book

Market Research Best Practice : 30 Visions for the Future

ESOMAR

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£71.00

£57.51

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Essentials of Marketing Research - Book

Essentials of Marketing Research

Naresh Malhotra

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£73.99

£68.43

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Consumer Value : A Framework for Analysis and Research - Book

Consumer Value : A Framework for Analysis and Research

Morris Holbrook

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£58.99

£56.89

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The Aisles Have Eyes : How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power - Book

The Aisles Have Eyes : How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power

Joseph Turow

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£14.36

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Reset : Business and Society in the New Social Landscape - Book

Reset : Business and Society in the New Social Landscape

James Rubin

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£25.00

£19.31

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Consumer Psychology: A Study Guide to Qualitative Research Methods - Book

Consumer Psychology: A Study Guide to Qualitative Research Methods

Prof. Paul M.W. Hackett

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£15.95

£12.83

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Hidden in Plain Sight : How to Find and Execute Your Company's Next Big Growth Strategy - Book

Hidden in Plain Sight : How to Find and Execute Your Company's Next Big Growth Strategy

Erich Joachimsthaler

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£24.00

£19.26

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Market Research : Marketing 04.09 - Book

Market Research : Marketing 04.09

Robin Birn

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£8.99

£7.94

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Understanding Consumer Decision Making : The Means-end Approach To Marketing and Advertising Strategy - Book

Understanding Consumer Decision Making : The Means-end Approach To Marketing and Advertising Strategy

Thomas J. Reynolds

Format: Book (Paperback / softback)

£76.99

£64.62

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Moderating Focus Groups - Book

Moderating Focus Groups

Richard A. Krueger

Format: Book (Paperback / softback)

£76.00

£62.96

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Qualitative Market Research - Book

Qualitative Market Research

Hy Mariampolski

Format: Book (Paperback / softback)

£143.00

£114.29

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Practical Methods for Design and Analysis of Complex Surveys - Book

Practical Methods for Design and Analysis of Complex Surveys

Risto (University of Jyvaskyla, Finland) Lehtonen

Format: Book (Hardback)

£111.95

£87.47

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Data Driven Marketing For Dummies - Book

Data Driven Marketing For Dummies

David (Mathematician and Database Marketing Consultant) Semmelroth

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£19.99

£14.46

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Marketing Analytics: A Practitioner's Guide To Marketing Analytics And Research Methods - Book

Marketing Analytics: A Practitioner's Guide To Marketing Analytics And Research Methods

Ashok (Nus, S'pore) Charan

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£65.00

£51.25

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The Market Segmentation Workbook : Target Marketing for Marketing Managers - Book

The Market Segmentation Workbook : Target Marketing for Marketing Managers

Sally (Coventry University, UK) Dibb

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£66.99

£60.61

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Choice-Based Conjoint Analysis : Models and Designs - Book

Choice-Based Conjoint Analysis : Models and Designs

Damaraju Raghavarao

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£155.00

£124.88

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Unthinking : The Surprising Forces Behind What We Buy - Book

Unthinking : The Surprising Forces Behind What We Buy

Harry Beckwith

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£13.99

£13.10

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The Handbook for Focus Group Research - Book

The Handbook for Focus Group Research

Thomas L. Greenbaum

Format: Book (Paperback / softback)

£70.00

£58.14

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Qualitative Methods for Marketplace Research - Book

Qualitative Methods for Marketplace Research

Shay Sayre

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£121.00

£96.94

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SPSS 20 : A Practical Guide - Book

SPSS 20 : A Practical Guide

Peter (Curtin University of Technology) Allen

Format: Book (Spiral bound)

£54.99

£50.35

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Market Research : The Process, Data, and Methods Using Stata - Book

Market Research : The Process, Data, and Methods Using Stata

Erik Mooi

Format: Book (Hardback)

£119.99

£83.44

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