My Life in Advertising and Scientific Advertising
Claude Hopkins
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Webs of Influence : The Psychology Of Online Persuasion
Nathalie Nahai
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Cashvertising : How to Use 50 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
Drew Eric Whitman
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The 1-Page Marketing Plan : Get New Customers, Make More Money, And Stand out From The Crowd
Allan Dib
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The Sales Bible, New Edition : The Ultimate Sales Resource
Jeffrey Gitomer
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Madison Avenue Makeover : The transformation of Huge and the redefinition of the ad agency business
Michael Farmer
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Inside the Tornado : Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets
Geoffrey A. Moore
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Chaos Monkeys : Inside the Silicon Valley Money Machine
Antonio Garcia Martinez
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Ogilvy on Advertising
David Ogilvy
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Crowning the Customer : How To Become Customer-Driven
Sen. Feargal Quinn
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Big Money Energy : How to Rule at Work, Dominate at Life, and Make Millions
Ryan Serhant
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Visual Merchandising, Third edition : Windows and in-store displays for retail
Tony Morgan
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Brandsplaining : Why Marketing is (Still) Sexist and How to Fix It
Jane Cunningham
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Brand Gap, The : Revised Edition
Marty Neumeier
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The Attention Merchants : The Epic Struggle to Get Inside Our Heads
Tim (Atlantic Books) Wu
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Digital Marketing
Dave Chaffey
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Obviously Awesome : How to Nail Product Positioning so Customers Get It, Buy It, Love It
April Dunford
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Hypnotic Writing : How to Seduce and Persuade Customers with Only Your Words
Joe (Hypnotic Marketing, Inc., Wimberley, TX) Vitale
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Ten Principles Behind Great Customer Experiences, The
Matt Watkinson
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Inbound Marketing, Revised and Updated : Attract, Engage, and Delight Customers Online
Brian Halligan
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The Ultimate Marketing Plan : Target Your Audience! Get Out Your Message! Build Your Brand!
Dan S Kennedy
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Flip the Script : Getting People to Think Your Idea is Their Idea
Oren Klaff
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Blockbusters : Why Big Hits - and Big Risks - are the Future of the Entertainment Business
Anita Elberse
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Hope Is Not a Strategy: The 6 Keys to Winning the Complex Sale
Rick Page
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