In Data We Trust : How Customer Data is Revolutionising Our Economy
Lars Luck
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Consumer-Citizens of China : The Role of Foreign Brands in the Imagined Future China
Kelly Tian
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Generation M : Young Muslims Changing the World
Shelina Janmohamed
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Motivation in Organisations : Searching for a Meaningful Work-Life Balance
Manuel Guillen
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Effective Directors : The Right Questions to Ask (QTA)
Charlotte Valeur
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Sport Sponsorship Insights
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Dealing with Difficult People : Fast, Effective Strategies for Handling Problem People
Roy Lilley
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Sharing Our Lives Online : Risks and Exposure in Social Media
David R. Brake
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The Power of Customer Misbehavior : Drive Growth and Innovation by Learning from Your Customers
M. Fisher
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Consumer Sales Law : The Law Relating to Consumer Sales and Financing of Goods
John Macleod
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The Impulse Economy : Understanding Mobile Shoppers and What Makes Them Buy
Gary Schwartz
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Brand Desire : How to Create Consumer Involvement and Inspiration
Nicholas Ind
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Marketing in 4 Weeks : The Complete Guide to Success: Teach Yourself
Eric Davies
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The Analytical Marketer : How to Transform Your Marketing Organization
Adele Sweetwood
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Communicating Climate : How to Transmit Your Climate Message and Avoid Greenwashing
Eleanor (Independent Researcher, UK) Ross
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Communicating Climate : How to Transmit Your Climate Message and Avoid Greenwashing
Eleanor (Independent Researcher, UK) Ross
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The Guide to Earned Media : How to Use PR Strategies to Enhance Your Brand
Annie Pace (Founder) Scranton
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Cracking the Product Marketing Code : Craft winning go-to-market strategies for market domination
Iman Bayatra
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Music Marketing : Press, Promotion, Distribution, and Retail
Mike King
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Small Business Marketing Kit For Dummies
Barbara Findlay Schenck
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Sensory Marketing : Research on the Sensuality of Products
Aradhna (University of Michigan, Ann Arbor, USA) Krishna
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