Lean Marketing : More Leads. More Profit. Less Marketing.
Allan Dib
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Hegarty on Advertising : Turning Intelligence into Magic
John Hegarty
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Confessions Of An Advertising Man
David Ogilvy
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Ogilvy on Advertising
David Ogilvy
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Badvertising : Polluting Our Minds and Fuelling Climate Chaos
Andrew Simms
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Book of Ideas : A Journal of Creative Direction and Graphic Design - Volume 1 1
Radim Malinic
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Madison Avenue Makeover : The transformation of Huge and the redefinition of the ad agency business
Michael Farmer
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Creativity For Sale : How to start and grow a life-changing creative career and business
Radim Malinic
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Beautiful PR : Finding your brand’s heartbeat for authenticity in communication
Sophie Attwood
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The Million Dollar Sprint - Zero to One Million In Revenue : How to scale a hyper-profitable service business without investment and within 12 months.
Richard Woods
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Advertising Revolutionary : The Life and Work of Tom Burrell
Jason P. Chambers
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Tactical Inclusion : Difference and Vulnerability in U.S. Military Advertising
Jeremiah Favara
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Tactical Inclusion : Difference and Vulnerability in U.S. Military Advertising
Jeremiah Favara
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Sustainable Advertising : How Advertising Can Support a Better Future
Matt Bourn
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Branded Entertainment in Korea
Hyunsun Yoon
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Creative Advertising Concept and Copy : A Practical, Multidisciplinary Approach
Georgia-Zozeta (The American College of Greece, Greece) Miliopoulou
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Selling the Sacred : Religion and Marketing from Crossfit to QAnon
Mara Einstein
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Media Ethics : Cases and Moral Reasoning
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Media Ethics : Cases and Moral Reasoning
Clifford G. Christians
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Angie (The University of Kansas, USA) Hendershot
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Angie (The University of Kansas, USA) Hendershot
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Nonprofit Communications : A Mission-Driven and Human-Centered Approach
Kelly C. (Syracuse University, USA) Gaggin
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Digital Marketing : Analyzing its Transversal Impact
Paulo (Polytechnic of Porto, Portugal) Botelho Pires
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The Darker Side of Social Media : Consumer Psychology and Mental Health
Angeline Close Scheinbaum
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