Segmentation, Revenue Management and Pricing Analytics
Tudor Bodea
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The Network Is Your Customer : Five Strategies to Thrive in a Digital Age
David L. Rogers
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Marketing Research : Approaches, Methods and Applications in Europe
Ray (University of Stirling) Kent
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Marketing Research with SPSS
Stephen Robbins
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The Market Research Toolbox : A Concise Guide for Beginners
Edward F. (Francis) McQuarrie
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Consumer Behavior: Science and Practice, International Edition
Frank (University of Cincinnati) Kardes
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Marketing Research with SAS Enterprise Guide
Kristof Coussement
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Designing Effective Web Surveys
Mick P. (University of Michigan, Ann Arbor) Couper
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The Handbook of Brand Management Scales
Lia (University of Bath, UK) Zarantonello
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Analyzing and Reporting Focus Group Results
Richard A. Krueger
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Developing Questions for Focus Groups
Richard A. Krueger
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Essentials of Marketing Research
Naresh Malhotra
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Consumer Value : A Framework for Analysis and Research
Morris Holbrook
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The Aisles Have Eyes : How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power
Joseph Turow
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Consumer Psychology: A Study Guide to Qualitative Research Methods
Prof. Paul M.W. Hackett
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Understanding Consumer Decision Making : The Means-end Approach To Marketing and Advertising Strategy
Thomas J. Reynolds
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Moderating Focus Groups
Richard A. Krueger
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Qualitative Market Research
Hy Mariampolski
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Data Driven Marketing For Dummies
David (Mathematician and Database Marketing Consultant) Semmelroth
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Marketing Analytics: A Practitioner's Guide To Marketing Analytics And Research Methods
Ashok (Nus, S'pore) Charan
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The Market Segmentation Workbook : Target Marketing for Marketing Managers
Sally (Coventry University, UK) Dibb
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The Handbook for Focus Group Research
Thomas L. Greenbaum
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Qualitative Methods for Marketplace Research
Shay Sayre
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Market Research In Action
Michael (Microlaunch) Roe
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