Die Servicestrategie ALS Basis Einer Zukuenftigen Marketingkonzeption Fuer Den Mittelstaendischen Facheinzelhandel Am Beispiel Der Sportartikelbranche : Ein Qualitaetsorientiertes Konzept
Frank (John Curtin School of Medical Research, Australian Nati Fenner
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Nachkaufmarketing : Ein Interdisziplinaerer Ansatz Zur Generierung Von Strategien Der Kundenbindung Unter Besonderer Beruecksichtigung Von Kundenclubs
Christine Scheck
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Humanorientierte, relevante Felder in der Organisation : Untersuchungen auf der Basis von Mitarbeiterbefragungen
Weber Ralph Weber
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Wissensentdeckung in Datenbanken mit adaptiven Regelsystemen : Entwicklung eines Data Mining Methodenbaukastens auf Basis von Neuro-Fuzzy Systemen
Wittmann Thomas Wittmann
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Die Aufnahmebereitschaft des Handels fuer neue technologische Gebrauchsgueter unter Beruecksichtigung von Produkt-Vorankuendigungen
Scharffenberg Malte Scharffenberg
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Seniorenbanking : Strategische Ansatzpunkte Einer Zielgerichteten Bankpolitik Fuer Aeltere Menschen
Axel Kaufmann
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Erfolgsfaktoren Des Persoenlichen Verkaufsgespraeches : Adaptives Verkaufen Im Kundenkontakt
Cordula Niehuis
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Vereinheitlichung der Werbung im Rahmen der internationalen Marktbearbeitung : Eine empirische Analyse am Beispiel des Shampoo-Marktes
Went Thomas Went
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Praeferenzstrukturmessung : Ein empirischer Vergleich der Conjoint-Analyse mit einer kompositionellen Methode
Albrecht Jens Albrecht
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Konsumentenakzeptanz Eigentumsersetzender Dienstleistungen : Konzeption Und Empirische Analyse
Ulf Schrader
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Informationsverhalten in Komplexen Entscheidungssituationen : Dargestellt Anhand Der Reiseentscheidung
Birgit Pikkemaat
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Markenstrategien Fuer Den Europaeischen Binnenmarkt
Markus Bahmann
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Entscheidungsprogramme Der Branchenmixpolitik Fuer Regionale Shoppingcenter Im Kontext Der Strategischen Marketingplanung
Dr Andreas Martin
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Industrieversicherungsmakler in Deutschland : Leistungsangebot, Verguetungssystem und Organisationsstruktur im Wandel
Philipp Seul
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Computergestuetzte Entscheidungshilfen im Marketing : Die Integration informationsorientierter, modellorientierter und wissensbasierter Ansaetze im Rahmen eines Systems zur Unterstuetzung der Analyse
Both Martin Both
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Motivationstheoretische Ansaetze im Marketing : Ein Beitrag zur Analyse psychologischer Konstrukte in der Oekonomik
Norden Rainer Norden
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Besonderheiten der Geschenksituation und ihre Auswirkungen auf das Konsumentenverhalten
Eichler Hans-Volker Eichler
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Der Einsatz des Aufklebers im Marketing : Eine empirische und analytische Studie ueber den Aufkleber als Instrument der Werbung und Verkaufsfoerderung
Ballauff Erik Ballauff
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Die Marktorientierte Gestaltung Der Logistik Im Export Der Mittelstaendischen Unternehmung : Dargestellt Am Beispiel Zentraler Markenartikel
Stephan Huth
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Herstellerkonditionen und Handelsleistungen: Theoretische Grundlagen und Ansatzpunkte einer Systemgestaltung
Keller Dietmar Keller
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Bankpreise und Kundenverhalten : Eine empirische Analyse unter besonderer Beruecksichtigung wissenschaftstheoretischer und verhaltenstheoretischer Erkenntnisse
Rapp Andreas Rapp
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Der Kunstmarkt : Zur Interaktion Von Aesthetik Und Oekonomie
Ulrike Bielstein Klein
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Absatzprognosen Fuer Modeabhaengige Unternehmen : Ein Zweistufiges Absatzprognosesystem Fuer Unternehmen Mit Modisch Orientiertem Sortiment
Thomas Keiser
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Wohlstandsentwicklung und Nahrungsmittelnachfrage : Grundlagen und empirische Untersuchung am Beispiel der Nachfrage nach Nahrungsmitteln und Fleisch in Spanien
Furitsch Heinrich P. Furitsch
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