Consumer Psychology: A Study Guide to Qualitative Research Methods
Prof. Paul M.W. Hackett
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Unthinking : The Surprising Forces Behind What We Buy
Harry Beckwith
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Latinos, Inc. : The Marketing and Making of a People
Arlene Davila
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Divining Desire : Focus Groups and the Culture of Consultation
Liza Featherstone
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Launching to Leading : How B2B Market Leaders Create Flashmobs, Marshal Parades and Ignite Movements
Ken Rutsky
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The Invention and ""The Detainee
Wole Soyinka
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Consumer Behaviour : Includes online buying trends
Dinesh Kumar
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Affinity : Beyond Branding
Martin Goldfarb
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Conducting Research Surveys Via E-mail and the Web
Matthias Schonlau
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Going to the Mines to Look for Diamonds : Experimenting with Military Recruiting Stations in Malls
Ronald D. Fricker
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Marketing Research That Won't Break the Bank : A Practical Guide to Getting the Information You Need
Alan R. (Georgetown University, Washington, DC) Andreasen
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Future Smart : Managing the Game-Changing Trends that Will Transform Your World
James Canton
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Responsible Citizens and Sustainable Consumer Behavior : New Interpretive Frameworks
Pietro Lanzini
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Implicative Marketing : For a Sustainable Economy
Florence (Audencia Business School, France) Touze
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The Customer Experience Model
Adyl Aliekperov
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Pop-Up Retail : The Evolution, Application and Future of Ephemeral Stores
Ghalia Boustani
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Naming and Framing : Understanding the Power of Words across Disciplines, Domains, and Modalities
Viktor Smith
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Shocked, Appalled, and Dismayed! : How to Write Letters of Complaint That Get Results
Ellen Phillips
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Marketing Discourse : A Critical Perspective
Per Skalen
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Workbook for Miller/Stafford's Economic Education for Consumers, 4th
Roger (Institute for University Studies, Arlington, Texas) Miller
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The Business of Choice : Marketing to Consumers' Instincts (Paperback)
Matthew Willcox
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Emotional Decisions : Trade off Difficulty and Coping in Consumer Choice
Mary Frances Luce
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Global Vision : How Companies Can Overcome the Pitfalls of Globalization
R. Salomon
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Creating Business and Corporate Strategy : An Integrated Strategic System
Adyl Aliekperov
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