The Art of War for the New Millennium
Dan Lok
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The Adsense Code : What Google Never Told You about Making Money with Adsense
Joel Comm
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The Daily You : How the New Advertising Industry Is Defining Your Identity and Your Worth
Joseph Turow
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Making Ads Pay : Timeless Tips for Successful Copywriting
John Caples
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Advertising Concept Book 3e : Think Now, Design Later
Pete (Syracuse University) Barry
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The Business of Choice : Marketing to Consumers' Instincts (Paperback)
Matthew Willcox
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A Double Life : My Exciting Years in Theatre and Advertising
Alyque Padamsee
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Brands and the Brain : How to Use Neuroscience to Create Impactful Brands
Arvind Sahay
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Dirty Politics : Deception, Distraction, and Democracy
Kathleen Hall (Dean, Annenberg School for Communication, Dea Jamieson
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Implicative Marketing : For a Sustainable Economy
Florence (Audencia Business School, France) Touze
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Consumer Behaviour and Social Network Sites : The Impact of Negative Word of Mouth
Sarah (Paris 1 Pantheon Sorbonne University, France) Zaraket
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Nation Branding in Europe
Joao Freire
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Advertising and Multilingual Repertoires : from Linguistic Resources to Patterns of Response
Marco Santello
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Selling It : The Incredible Shrinking Package and Other Marvels of Modern Marketing
Leslie Ware
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Marketing Discourse : A Critical Perspective
Per Skalen
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The Spot : The Rise of Political Advertising on Television
Edwin Diamond
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The Tangled Web They Weave : Truth, Falsity and Advertisers
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Careers in Advertising
S. William Pattis
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And Now a Few Words From Me: Advertising's Leading Critic Lays Down the Law, Once and For All
Bob Garfield
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Cracking the Creativity Code : Zoom in/Zoom out/Zoom in Framework for Creativity, Fun, and Success
Arie Ruttenberg
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Creative Aerobics : Fueling Imagination in the 21st Century
Linda Conway Correll George
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Think Like an Adman, Don't Act Like One
David Snellenberg
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