Branded Entertainment in Korea
Hyunsun Yoon
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Open Labs and Innovation Management : The Dynamics of Communities and Ecosystems
Valerie (Paris School of Business, France) Merindol
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The Dynamics of Influencer Marketing : A Multidisciplinary Approach
Jose M. Alvarez-Monzoncillo
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Organizational Change, Innovation and Business Development : The Impact of Non-Technological Innovations
Magdalena Popowska
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Towards a New Understanding of Masculine Habitus and Women and Leadership in Public Relations
Martina (Leeds Beckett University, UK.) Topic
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Tactical Inclusion : Difference and Vulnerability in U.S. Military Advertising
Jeremiah Favara
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Crisis Communication Case Studies on COVID-19 : Multidimensional Perspectives and Applications
Carolyn Bronstein
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Cambridge Handbook of Qualitative Digital Research
Boyka (University of Leicester) Simeonova
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Social Media for Progressive Public Relations
Outi (Jyvaskyla University School of Business and Economics, Niininen
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Personal Branding in the Knowledge Economy : The Inter-relationship between Corporate and Employee Brands
Wioleta Kucharska
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The Impact of Corporate Social Responsibility : Corporate Activities, the Environment and Society
Robert Kudlak
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Affect in Organization and Management
Carolyn Hunter
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Strategic Communication in a Global Crisis : National and International Responses to the COVID-19 Pandemic
Ralph (Leeds Beckett University, UK.) Tench
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Why Don't You Want What I Want? : How to Win Support for Your Ideas without Hard Sell, Manipulation, or Power Plays
Rick Maurer
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Facebook und Instagram Ads fur Dummies
Daniel Levitan
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Digitales Verkaufen fur Dummies : Virtuelle Kommunikation im Vertrieb
Oliver Buchel
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Chinese Electric Vehicle Trailblazers : Navigating the Future of Car Manufacturing
Jan Y. Yang
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Organizational Reputation Management : A Strategic Public Relations Perspective
Alexander V. (Quinnipiac University, CT) Laskin
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Diversity and Inclusion in Japan : Issues in Business and Higher Education
Lailani (Ritsumeikan Asia Pacific University, Japan) Alcantara
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Chief Executive Offenders and Economic Crime : A Convenience Theory Approach
Petter Gottschalk
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Contemporary Muslim Travel Cultures : Practices, Complexities and Emerging Issues
C. Michael (University of Canterbury, New Zealand) Hall
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The Role of Smart Technologies in Decision Making : Developing, Supporting and Training Smart Consumers
Eleonora (University of Bristol, UK) Pantano
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Supply Chain Sustainability in Small and Medium Sized Enterprises
Prasanta Kumar (Aston University, UK) Dey
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The Effects of Social Media Advertising in China : Theory, Practices and Implications
Changchun Xuan
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