Internal Communication Strategy : Design, Develop and Transform your Organizational Communication
Rachel Miller
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Brand Storytelling : Put Customers at the Heart of Your Brand Story
Miri Rodriguez
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Beautiful PR : Finding your brand’s heartbeat for authenticity in communication
Sophie Attwood
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Social Media Strategy : A Practical Guide to Social Media Marketing and Customer Engagement
Julie Atherton
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The Guide to Earned Media : How to Use PR Strategies to Enhance Your Brand
Annie Pace (Founder) Scranton
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Philanthropy Revolution : How to Inspire Donors, Build Relationships and Make a Difference
Lisa Greer
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Innovative Internal Communication : How creativity, curiosity and technology can create lasting impact
Joanna Parsons
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Towards a New Understanding of Masculine Habitus and Women and Leadership in Public Relations
Martina (Leeds Beckett University, UK.) Topic
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Organizational Reputation Management : A Strategic Public Relations Perspective
Alexander V. (Quinnipiac University, CT) Laskin
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Public Relations for Public Health and Social Good
Brooke W. (University of South Carolina, USA) McKeever
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Risk Management Maturity : A Multidimensional Model
Sylwia (Jagiellonian University, Poland) Bak
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Nonprofit Communications : A Mission-Driven and Human-Centered Approach
Kelly C. (Syracuse University, USA) Gaggin
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The Rules of Public Relations : Legal and Ethical Issues in Contemporary Practice
Cayce Myers
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Social Media for Progressive Public Relations
Outi (Jyvaskyla University School of Business and Economics, Niininen
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Personal Branding in the Knowledge Economy : The Inter-relationship between Corporate and Employee Brands
Wioleta Kucharska
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Strategic Communication in a Global Crisis : National and International Responses to the COVID-19 Pandemic
Ralph (Leeds Beckett University, UK.) Tench
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Internal Communication and Employer Brands
Ana Tkalac (University of Zagreb, Croatia) Vercic
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Diversity, Equity, and Inclusion in Strategic Communications : Becoming Culturally Proficient Communicators
Lee (Elon University, USA) Bush
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A Stakeholder Approach to Corporate Social Responsibility : Pressures, Conflicts, and Reconciliation
Philip Kotler
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Communicating Corporate Social Responsibility in the Digital Era
Adam Lindgreen
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Shoppernomics : How to Shorten and Focus the Shoppers' Routes to Purchase
Roddy Mullin
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Governance of the Petroleum Sector in an Emerging Developing Economy
Kwaku Appiah-Adu
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Managing Communications in a Crisis
Peter Ruff
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How to Measure and Manage Your Corporate Reputation
Terry Hannington
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