The Call Center Dictionary : The Complete Guide to Call Center and Customer Support Technology Solutions
Madeline Bodin
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Mastering Business for Strategic Communicators : Insights and Advice from the C-suite of Leading Brands
Matthew W. (DePaul University, USA) Ragas
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Can We Do That?! : Outrageous PR Stunts That Work -- And Why Your Company Needs Them
Peter Shankman
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Customer-Centric Marketing : Supporting Sustainability in the Digital Age
Dr Neil Richardson
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The People Business : How Ten Leaders Drive Engagement Through Internal Communications
Annabel Dunstan
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Public Relations : A Practical Approach
Ellen (Irish Academy of Public Relations, Ireland) Gunning
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The Offer You Can't Refuse : What If Customers Want More Than Excellent Service?
Steven Van Belleghem
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Made Possible By : Succeeding with Sponsorship
Patricia (Elmhurst, Illinois) Martin
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The Reputation Playbook
Jennifer Janson
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PR and Communication in Local Government and Public Services
John Brown
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Information Warriors : The Battle for Hearts and Minds in the Middle East
Vyvyan Kinross
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Public Relations Democracy
Aeron Davis
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Evaluating Public Relations : A Guide to Planning, Research and Measurement
Tom Watson
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PR for Humans : How Business Leaders Tell Powerful Stories
Mike Sergeant
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The PR Professional's Handbook : Powerful, Practical Communications
Caroline Black
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Ethics in Public Relations : A Guide to Best Practice
Patricia J Parsons
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Key Concepts in Public Relations
Bob Franklin
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Student Workbook to Accompany Crisis Communications : A Casebook Approach
Kathleen Fearn_Banks
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Undressing the Ad : Reading Culture in Advertising
Katherine Toland Frith
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Language in Business, Language at Work
Erika Darics
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Everyday Communication Strategies : Manage Common Issues to Prevent a Crisis and Protect Your Brand
Amanda Coleman
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PR Strategy and Application : Managing Influence
W. Timothy (University of Eastern Illinois, USA) Coombs
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PR Technology, Data and Insights : Igniting a Positive Return on Your Communications Investment
Mark Weiner
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The Erotic History of Advertising
Tom Reichert
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