Media Tactics in the Long Twentieth Century
Marie Cronqvist
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Digital Public Relations and Marketing Communication Trends in Africa
Anne W. Njathi
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Crisis Communications : A Casebook Approach
Kathleen (University of Washington, USA) Fearn-Banks
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Crisis Communications : A Casebook Approach
Kathleen (University of Washington, USA) Fearn-Banks
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Social Media for Progressive Public Relations
Outi (Jyvaskyla University School of Business and Economics, Niininen
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Personal Branding in the Knowledge Economy : The Inter-relationship between Corporate and Employee Brands
Wioleta Kucharska
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Strategic Communication in a Global Crisis : National and International Responses to the COVID-19 Pandemic
Ralph (Leeds Beckett University, UK.) Tench
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Internal Communication and Employer Brands
Ana Tkalac (University of Zagreb, Croatia) Vercic
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Effective Financial Communication : Key Concepts, Empirical Insights, and Implications for Practice
Christian Pieter Hoffmann
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Teaching Public Relations : Principles and Practices for Effective Learning
Peter M. (Illinois State University, USA) Smudde
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A Stakeholder Approach to Corporate Social Responsibility : Pressures, Conflicts, and Reconciliation
Philip Kotler
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Communicating Corporate Social Responsibility in the Digital Era
Adam Lindgreen
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Trust in Virtual Teams : Organization, Strategies and Assurance for Successful Projects
Thomas P. Wise
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Shoppernomics : How to Shorten and Focus the Shoppers' Routes to Purchase
Roddy Mullin
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Governance of the Petroleum Sector in an Emerging Developing Economy
Kwaku Appiah-Adu
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Managing Communications in a Crisis
Peter Ruff
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How to Measure and Manage Your Corporate Reputation
Terry Hannington
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Best Practice in Corporate Governance : Building Reputation and Sustainable Success
Adrian Davies
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A Handbook of Corporate Governance and Social Responsibility
Guler Aras
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Stakeholder Relationship Management : A Maturity Model for Organisational Implementation
Lynda Bourne
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Project Politics : A Systematic Approach to Managing Complex Relationships
Nita A. Martin
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The New Brand Spirit : How Communicating Sustainability Builds Brands, Reputations and Profits
Christian Conrad
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Advising Upwards : A Framework for Understanding and Engaging Senior Management Stakeholders
Lynda (Stake holder Management Pty Ltd, Australia) Bourne
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Organizational Reputation Management : A Strategic Public Relations Perspective
Alexander V. (Quinnipiac University, CT) Laskin
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