Exposure : Insider secrets to make your business a go-to authority for journalists
Felicity Cowie
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Understanding Public Relations : Theory, Culture and Society
Lee Edwards
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Brand Singapore (Third Edition) : Nation Branding in a World Disrupted by Covid-19
Koh Buck Song
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Influential Internal Communication : Streamline Your Corporate Communication to Drive Efficiency and Engagement
Jenni Field
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The Edward Bernays Reader : From Propaganda to the Engineering of Consent
Edward Bernays
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Successful Employee Communications : A Practitioner's Guide to Tools, Models and Best Practice for Internal Communication
Sue Dewhurst
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Event Planning and Management : Principles, Planning and Practice
Ruth Dowson
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No B.S. Guide to Brand-Building by Direct Response : The Ultimate No Holds Barred Plan to Creating and Profiting from a Powerful Brand Without Buying It
Dan S. Kennedy
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Planning and Managing Public Relations Campaigns : A Strategic Approach
Anne Gregory
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Social Media and Crisis Communication
Yan Jin
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Reputation Matters : How to Protect Your Professional Reputation
Jonathan Coad
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Truth Be Told : How Authentic Marketing and Communications Wins in the Purposeful Age
John O'Brien
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Fashion Brand Management : Plan, Scale and Market a Successful Fashion Business
Alison Lowe
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Crisis Communication Strategies : Prepare, Respond and Recover Effectively in Unpredictable and Urgent Situations
Amanda Coleman
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Influencer Marketing : Building Brand Communities and Engagement
Sevil (Bournemouth University, UK) Yesiloglu
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Strategic Public Relations Leadership
Anne Gregory
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The Public Relations Strategic Toolkit : An Essential Guide to Successful Public Relations Practice
Alison Theaker
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Pitch Perfect : Raising Capital for Your Startup
Haje Jan Kamps
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When the Headline Is You : An Insider's Guide to Handling the Media
Jeff Ansell
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The Handbook of Ethical Purchasing : Principles and Practice
Rob Harrison
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Promoting Your School : Going Beyond PR
Carolyn Warner
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Business Acumen for Strategic Communicators : A Primer
Matthew W. (DePaul University, USA) Ragas
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Celebrity Bromances : Constructing, Interpreting and Utilising Personas
Celia Lam
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Environmental Strategic Communication : Advocacy, Persuasion, and Public Relations
Derek Moscato
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