Consumer Behaviour : Includes online buying trends
Dinesh Kumar
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Responsible Citizens and Sustainable Consumer Behavior : New Interpretive Frameworks
Pietro Lanzini
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Implicative Marketing : For a Sustainable Economy
Florence (Audencia Business School, France) Touze
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The Customer Experience Model
Adyl Aliekperov
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Pop-Up Retail : The Evolution, Application and Future of Ephemeral Stores
Ghalia Boustani
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Naming and Framing : Understanding the Power of Words across Disciplines, Domains, and Modalities
Viktor Smith
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Shocked, Appalled, and Dismayed! : How to Write Letters of Complaint That Get Results
Ellen Phillips
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The Network is Your Customer : Five Strategies to Thrive in a Digital Age
David L. Rogers
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Emotional Decisions : Trade off Difficulty and Coping in Consumer Choice
Mary Frances Luce
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Marketing Discourse : A Critical Perspective
Per Skalen
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Women Want More : How to Capture Your Share of the World's Largest, Fastest-Growing Market
Michael J. Silverstein
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Global Vision : How Companies Can Overcome the Pitfalls of Globalization
R. Salomon
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Consumer Behavior: Buying, Having, and Being, Global Edition
Michael Solomon
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Chasing Youth Culture and Getting it Right : How Your Business Can Profit by Tapping Today's Most Powerful Trendsetters and Tastemakers
Tina Wells
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In Data We Trust : How Customer Data is Revolutionising Our Economy
Bjorn Bloching
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The Business of Choice : Marketing to Consumers' Instincts (Paperback)
Matthew Willcox
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Marketing Research : Concepts, practices, and cases
Sunanda Easwaran
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Future Smart : Managing the Game-Changing Trends that Will Transform Your World
James Canton
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Marketing Research That Won't Break the Bank : A Practical Guide to Getting the Information You Need
Alan R. (Georgetown University, Washington, DC) Andreasen
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Conducting Research Surveys Via E-mail and the Web
Matthias Schonlau
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Going to the Mines to Look for Diamonds : Experimenting with Military Recruiting Stations in Malls
Ronald D. Fricker
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Affinity : Beyond Branding
Martin Goldfarb
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Creating Business and Corporate Strategy : An Integrated Strategic System
Adyl Aliekperov
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