Beautiful PR : Finding your brand’s heartbeat for authenticity in communication
Sophie Attwood
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How Brands Blow
Ryan Wallman
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Brandwashed : Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
Martin Lindstrom
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Emotion by Design : Creative Leadership Lessons from a Life at Nike
Greg Hoffman
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Storynomics : Story Driven Marketing in the Post-Advertising World
Robert McKee
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Enamel Advertising Signs
Christopher Baglee
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100 Great Copywriting Ideas From Leading Companies Around the World
Maslen Andy
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The Art of the Pitch : Persuasion and Presentation Skills that Win Business
Peter Coughter
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Sounds Like Branding : Use the Power of Music to Turn Customers into Fans
Jakob Lusensky
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Smoke Signals : 100 Years of Tobacco Advertising
Judy Vaknin
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Blah! Blah! Blah! : Memories and advice from one of British advertising's mavericks
Dave Buonaguidi
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The Order of Sounds : A Sonorous Archipelago
Francois J. (Director, Groupe de Recherches Musicales of the N Bonnet
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Get Up to Speed with Online Marketing : How to use websites, blogs, social networking and more to promote your business
Jon Reed
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Facebook Advertising For Dummies
Paul Dunay
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Powers of Persuasion : The Inside Story of British Advertising 1951-2000
Winston (Visiting Professor of Marketing at Westminster Univ Fletcher
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Advertising : What Everyone Needs to Know®
Mara (Professor of Media Studies, Professor of Media Studies Einstein
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The Metainterface : The Art of Platforms, Cities, and Clouds
Christian Ulrik (Aarhus University) Andersen
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What Chinese Want : Culture, Communism, and China's Modern Consumer
Tom Doctoroff
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Seducing Strangers : How to Get People to Buy What You're Selling (The Little Black Book of Advertising Secrets)
Josh Weltman
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The Online Advertising Playbook : Proven Strategies and Tested Tactics from the Advertising Research Foundation
Joe Plummer
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Getting Better with Age : Improving Marketing in the Age of Aging
Peter Hubbell
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The Age of Manipulation : The Con in Confidence, The Sin in Sincere
Wilson Bryan Key
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Brains on Fire : Igniting Powerful, Sustainable, Word of Mouth Movements
Robbin Phillips
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Badvertising : Polluting Our Minds and Fuelling Climate Chaos
Andrew Simms
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