Hooked : How to Build Habit-Forming Products
Nir Eyal
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Excessively Obsessed : Find your passion, build your business, learn your limits, love your life
Natasha Oakley
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Hegarty on Advertising : Turning Intelligence into Magic
John Hegarty
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Unreasonable Hospitality : The Remarkable Power of Giving People More Than They Expect
Will Guidara
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Confessions Of An Advertising Man
David Ogilvy
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Influence, New and Expanded UK : The Psychology of Persuasion
Robert B, PhD Cialdini
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Mid-Century Ads. 40th Ed.
Steven Heller
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The Challenger Sale : How To Take Control of the Customer Conversation
Matthew Dixon
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Excerpts from Experts: Marketing : The best and brightest of the marketing world come together to impart their hard-won wisdom for a great cause
Fortune Hill Media
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Building a StoryBrand : Clarify Your Message So Customers Will Listen
Donald Miller
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Secrets of Closing the Sale
Zig Ziglar
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How to Style Your Brand : Everything You Need to Know to Create a Distinctive Brand Identity
Fiona Humberstone
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I love it. What is it? : The power of instinct in design and branding
Gyles Lingwood
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Marketing Plans : Profitable Strategies in the Digital Age
Malcolm (Cranfield School of Management) McDonald
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The Best 90 Days Ever : How 10-minute marketing can transform your business one day at a time
Hannah Isted
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The Best 90 Days Ever : How 10-minute marketing can transform your business one day at a time
Hannah Isted
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Energy Revolutions : Profiteering versus Democracy
David Toke
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Ecosystem-Led Growth : A Blueprint for Sales and Marketing Success Using the Power of Partnerships
Bob (Crossbeam, Inc) Moore
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Sustainable Advertising : How Advertising Can Support a Better Future
Matt Bourn
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Internal Communication Strategy : Design, Develop and Transform your Organizational Communication
Rachel Miller
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The 10-Second Customer Journey : The CXO’s playbook for growing and retaining customers in a digital world
Todd Unger
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The Innovative Seller : Keeping Pace in an AI and Customer-Centric World
Jake Dunlap
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Brand Management : Principles and Applications for Effective Branding
Jaywant Singh
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Cultural Intelligence for Marketers : Building an Inclusive Marketing Strategy
Anastasia Karklina (Senior Lead of Global Insights, Cultural Gabriel
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