Buyer Personas Revised and Expanded : Gain Deep Insight Into Your Customers' Buying Decisions and Win More Business
Jim Kraus
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Good Design Is for Everyone : The First 10 Years of PepsiCo Design + Innovation
PepsiCo
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Customer Communities : Engage and Retain Customers to Build the Future of Your Business
Nick Mehta
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NanoTech MegaQuake : What Business Must Do Now to Prepare for the Nanontechnology Revolution
Dan Shafer
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The 8 Laws of Customer-Focused Leadership : New Rules for Building A Business Around Today’s Customer
Blake Morgan
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Honest Seo : Demystifying the Google Algorithm to Help You Get More Traffic and Revenue
Jason Hennessey
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Attention Hacking : The Power of Social Media Selling in Insurance and Finance
Robin Kiera
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Tech For Good : Imagine Solving the World’s Greatest Challenges
Marga Hoek
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This Is Personal : The Art of Delivering the Right Email at the Right Time
Brennan Dunn
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Shareworthy : Advertising That Creates Powerful Connections Through Storytelling
Robin Landa
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The Art of the Classic Western Movie Poster
Ed Hulse
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Luxury Brand and Art Collaborations : Postmodern Consumer Culture
Federica Carlotto
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Promise, Pitfalls, and Potential of Social Entrepreneurship : Positive Change Unleashed
Sheila Cannon
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Purpose-Driven Pricing : Leveraging the Power of Pricing for Profit and Societal Good
Saloni Firasta-Vastani
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Place Marketing and Temporality
Gary Warnaby
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Inequality, Economic Growth and Business Decision-Making
Asis Kumar Banerjee
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Evolution of the Global Fitness Industry : Strategy, Sustainability and Innovation
Patrizia (University of Insubria, Italy) Gazzola
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History of PR in Canada : An Annotated Bibliography and Critical Historiography of Public Relations Research in Canada
Sandra L. Braun
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Included : Redefining Accessibility for the World Wide Web
Molly E. Holzschlag
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Made You Look: How to Use Brain Science to Attract Attention and Persuade Others
Carmen Simon
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Wonder City of the World : New York City Travel Posters
Nicholas D. Lowry
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The Power of Instinct : The New Rules of Persuasion in Business and Life
Leslie Zane
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Marketplace Dignity : Transforming How We Engage with Customers Across Their Journey
Cait Lamberton
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Selling is an Away Game : Close Business and Compete in a Complex World
Lance Tyson
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