Journalism and PR : News Media and Public Relations in the Digital Age
John Lloyd
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Ultimate Guide to Google Adwords : How to Access 100 Million People in 10 Minutes
Perry Marshall
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The Pricing and Revenue Management of Services : A Strategic Approach
Irene C.L. Ng
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Scoring Points : How Tesco Continues to Win Customer Loyalty
Terry Hunt
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Branding Inside Out : Internal Branding in Theory and Practice
Nicholas Ind
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Social Media for Fashion Marketing : Storytelling in a Digital World
Wendy K. Bendoni
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Competitive Identity : The New Brand Management for Nations, Cities and Regions
Simon Anholt
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Brandwashed : Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
Martin Lindstrom
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Brand Psychology : Consumer Perceptions, Corporate Reputations
Jonathan Gabay
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Implementing Key Account Management : Designing Customer-Centric Processes for Mutual Growth
Dr Javier Marcos
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Platform Strategy : How to Unlock the Power of Communities and Networks to Grow Your Business
Laure Claire Reillier
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Making Sustainability Work : Best Practices in Managing and Measuring Corporate Social, Environmental and Economic Impacts
Marc J. Epstein
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How to Brand Nations, Cities and Destinations : A Planning Book for Place Branding
T. Moilanen
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International Communications Strategy : Developments in Cross-Cultural Communications, PR and Social Media
Silvia Cambie
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Shopper Marketing : How to Increase Purchase Decisions at the Point of Sale
Markus Stahlberg
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