Auto Brand : Building Successful Car Brands for the Future
Anders, Ph.D. Parment
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Format: eBook (EPUB)
Campaigns that Shook the World : The Evolution of Public Relations
Danny (Group Editor-in-Chief, the Brand Republic Group) Rogers
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How Cool Brands Stay Hot : Branding to Generations Y and Z
Joeri Van Den Bergh
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Myths of PR : All Publicity is Good Publicity and Other Popular Misconceptions
Rich Leigh
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The Definitive Guide to Strategic Content Marketing : Perspectives, Issues, Challenges and Solutions
Lazar Dzamic
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Customer-Driven Transformation : How Being Design-led Helps Companies Get the Right Services to Market
Joe Heapy
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Effective Sales Enablement : Achieve sales growth through collaborative sales and marketing
Pam Didner
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The Hero Trap : How to Win in a Post-Purpose Market by Putting People in Charge
Thomas Kolster
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The Business of Aspiration : How Social, Cultural, and Environmental Capital Changes Brands
Ana Andjelic
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Influencer Marketing : Building Brand Communities and Engagement
Sevil (Bournemouth University, UK) Yesiloglu
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Naming and Framing : Understanding the Power of Words across Disciplines, Domains, and Modalities
Viktor Smith
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Future Human Behavior : Understanding What People Are Going To Do Next
Thimon De Jong
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Being a Successful Interpreter : Adding Value and Delivering Excellence
Jonathan (Consultant Interpreter, UK) Downie
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Health and Safety in Construction Revision Guide : for the NEBOSH National Certificate in Construction Health and Safety
Ed Ferrett
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Health and Safety in Construction Revision Guide : for the NEBOSH National Certificate in Construction Health and Safety
Ed Ferrett
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AI Strategy for Sales and Marketing : Connecting Marketing, Sales and Customer Experience
Katie King
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The Digital Marketing Handbook : Deliver Powerful Digital Campaigns
Simon Kingsnorth
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Innovative B2B Marketing : New Models, Processes and Theory
Simon Hall
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Digital Marketing in Practice : Design, Implement and Measure Effective Campaigns
Hanne Knight
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Predictive Analytics, Data Mining and Big Data : Myths, Misconceptions and Methods
S. Finlay
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Format: eBook (PDF)
Trendology : Building an Advantage Through Data-Driven Real-Time Marketing
C. Kerns
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Corporate Diplomacy : Building Reputations and Relationships with External Stakeholders
Witold J. Henisz
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Format: eBook (PDF)