A Stakeholder Approach to Corporate Social Responsibility : Pressures, Conflicts, and Reconciliation
Philip Kotler
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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
Harvard Business Review
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Marketing 3.0 : From Products to Customers to the Human Spirit
Philip Kotler
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Marketing 3.0 : From Products to Customers to the Human Spirit
Philip Kotler
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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
Harvard Business Review
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H2H Marketing : The Genesis of Human-to-Human Marketing
Philip Kotler
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Winning Global Markets : How Businesses Invest and Prosper in the World's High-Growth Cities
Philip Kotler
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Marketing Insights from A to Z : 80 Concepts Every Manager Needs to Know
Philip Kotler
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Winning Global Markets : How Businesses Invest and Prosper in the World's High-Growth Cities
Philip Kotler
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Marketing Insights from A to Z : 80 Concepts Every Manager Needs to Know
Philip Kotler
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Marketing Insights from A to Z : 80 Concepts Every Manager Needs to Know
Philip Kotler
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High Visibility, Third Edition : Transforming Your Personal and Professional Brand
Irving Rein
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Success in Social Marketing : 100 Case Studies From Around the Globe
Nancy R. Lee
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Success in Social Marketing : 100 Case Studies From Around the Globe
Nancy R. Lee
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Onlife Fashion : 10 rules for the future of high-end fashion
Philip Kotler
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HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads)
Harvard Business Review
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