Marketing Insights from A to Z : 80 Concepts Every Manager Needs to Know
Philip Kotler
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Marketing Insights from A to Z : 80 Concepts Every Manager Needs to Know
Philip Kotler
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Marketing Insights from A to Z : 80 Concepts Every Manager Needs to Know
Philip Kotler
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Winning Global Markets : How Businesses Invest and Prosper in the World's High-Growth Cities
Philip Kotler
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HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads)
Harvard Business Review
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HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads)
Harvard Business Review
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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
Harvard Business Review
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Transformational Sales : Making a Difference with Strategic Customers
Philip Kotler
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