Hype Yourself : A no-nonsense PR toolkit for small businesses
Lucy Werner
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Alex Singleton
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Dennis L. Wilcox
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Myths of PR : All Publicity is Good Publicity and Other Popular Misconceptions
Rich Leigh
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Charles Doyle
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John Lloyd
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Build Your Community : Turn your connections into a powerful online community
Richard Millington
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Andy Maslen
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Angelica Malin
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Add to BasketEvaluating Public Relations : A Guide to Planning, Research and Measurement
Tom Watson
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Brand Yourself : A no-nonsense brand toolkit for small businesses
Lucy Werner
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Cary Cooper
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Add to BasketUnderstanding Public Relations : Theory, Culture and Society
Lee Edwards
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Internal Communications : A Manual for Practitioners
Liam FitzPatrick
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Sally Susman
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Michael Regester
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Influencer Marketing for Brands : What YouTube and Instagram Can Teach You About the Future of Digital Advertising
Aron Levin
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Crisis, Issues and Reputation Management
Andrew Griffin
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Jesper (Lund University, Sweden) Falkheimer
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Alison Theaker
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Randy Olson
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