Cumulative Advantage : How to Build Momentum for Your Ideas, Business and Life Against All Odds
Mark W Schaefer
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Say It With Charts: The Executive's Guide to Visual Communication
Gene Zelazny
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Internal Communications : A Manual for Practitioners
Liam FitzPatrick
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Key Marketing Metrics : The 50+ metrics every manager needs to know
Neil Bendle
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Exposure : Insider secrets to make your business a go-to authority for journalists
Felicity Cowie
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Twitter and Society
Katrin Weller
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Understanding Public Relations : Theory, Culture and Society
Lee Edwards
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Brand Singapore (Third Edition) : Nation Branding in a World Disrupted by Covid-19
Koh Buck Song
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Ethics in Public Relations : A Guide to Best Practice
Patricia J Parsons
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Persuasive Copywriting : Cut Through the Noise and Communicate With Impact
Andy Maslen
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Influential Internal Communication : Streamline Your Corporate Communication to Drive Efficiency and Engagement
Jenni Field
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The Edward Bernays Reader : From Propaganda to the Engineering of Consent
Edward Bernays
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Journalism and PR : News Media and Public Relations in the Digital Age
John Lloyd
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Successful Employee Communications : A Practitioner's Guide to Tools, Models and Best Practice for Internal Communication
Sue Dewhurst
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Event Planning and Management : Principles, Planning and Practice
Ruth Dowson
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No B.S. Guide to Brand-Building by Direct Response : The Ultimate No Holds Barred Plan to Creating and Profiting from a Powerful Brand Without Buying It
Dan S. Kennedy
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Planning and Managing Public Relations Campaigns : A Strategic Approach
Anne Gregory
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Brand Psychology : Consumer Perceptions, Corporate Reputations
Jonathan Gabay
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Influencer Marketing : Building Brand Communities and Engagement
Sevil (Bournemouth University, UK) Yesiloglu
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Social Media and Crisis Communication
Yan Jin
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Public Relations and Social Theory : Key Figures and Concepts
oyvind Ihlen
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