Brand Antarctica : How Global Consumer Culture Shapes Our Perceptions of the Ice Continent
Hanne Elliot Fønss Nielsen
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Beautiful PR : Finding your brand’s heartbeat for authenticity in communication
Sophie Attwood
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The Art of the Pitch : Persuasion and Presentation Skills that Win Business
Peter Coughter
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Powers of Persuasion : The Inside Story of British Advertising 1951-2000
Winston (Visiting Professor of Marketing at Westminster Univ Fletcher
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The Metainterface : The Art of Platforms, Cities, and Clouds
Christian Ulrik (Aarhus University) Andersen
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The Online Advertising Playbook : Proven Strategies and Tested Tactics from the Advertising Research Foundation
Joe Plummer
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Getting Better with Age : Improving Marketing in the Age of Aging
Peter Hubbell
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Brains on Fire : Igniting Powerful, Sustainable, Word of Mouth Movements
Robbin Phillips
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The Stuff of Bits : An Essay on the Materialities of Information
Paul (Chancellor's Professor of Informatics, University of Ca Dourish
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The Power of Experiments : Decision Making in a Data-Driven World
Michael (Harvard Business School) Luca
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R.E.D. Marketing : The Three Ingredients of Leading Brands
Greg Creed
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The Activation Imperative : How to Build Brands and Business by Inspiring Action
William Rosen
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Brand Hacks : How to Build Brands by Fulfilling the Consumer Quest for Meaning
Emmanuel Probst
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Beyond Advertising : Creating Value Through All Customer Touchpoints
Yoram (Jerry) Wind
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Networked : The New Social Operating System
Lee (Director, Pew Internet & American Life Project, Pew Resea Rainie
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Beyond Choices : The Design of Ethical Gameplay
Miguel (Associate Professor, IT University of Copenhagen) Sicart
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Twitterbots : Making Machines that Make Meaning
Tony (Associate Professor, University College Dublin, Belfield) Veale
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Creating Superfans : How To Turn Your Customers Into Lifelong Advocates
Brittany Hodak
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Ecstatic Worlds : Media, Utopias, Ecologies
Janine (York University) Marchessault
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Fred Forest's Utopia : Media Art and Activism
Michael F. (Associate Professor of French and Francophone Stud Leruth
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Hacking Life : Systematized Living and Its Discontents
Joseph (Associate Professor, Northeastern University) Reagle
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What is a 21st Century Brand? : New Thinking from the Next Generation of Agency Leaders
Nick Kendall
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True Story : How to Combine Story and Action to Transform Your Business
Ty Montague
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The Man Who Sold America : The Amazing (but True!) Story of Albert D. Lasker and the Creation of the Advertising Century
Jeffrey L. Cruikshank
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